13 Best Affiliate Programs for Casino in 2024

As the online Gambling sphere continues to thrive, the demand for lucrative Casino affiliate networks and programs has never been higher. Whether you’re an experienced marketer or just starting out in the sphere, choosing the right platform with high-profitable offers is critical to your success in 2024.

The best live Casino programs suggest competitive commissions, reliable tracking, and excellent support, all while catering to a global audience eager to engage with online casinos.

In this article, we’ll explore the top affiliate programs for Casino marketers in 2024, highlighting the key features, benefits, and opportunities that each program offers.

Understanding the Casino Vertical

The Casino industry is a segment within the broader online Gambling niche. It encompasses all activities related to online gaming, including online slot machines, poker, blackjack, roulette, and other popular live casino games. This vertical is highly competitive and lucrative, with a vast global audience, making it an attractive niche for affiliates. Online casinos often operate in regions with regulated Gambling markets, though some also target regions where regulation is less stringent.

What is Casino Affiliate Marketing?

Casino affiliate marketing is a specialized branch of marketing focused on promoting online platforms. Webmasters in this vertical partner with online Casino sites to drive traffic and generate new players, in exchange for a commission based on the players’ activities, such as deposits or gaming actions.

Casino Affiliate Programs

A Casino affiliate program is a partnership opportunity offered by online casinos to affiliates who have the capacity to drive traffic to the platforms. In this program, webmasters promote the Casino through various channels such as blogs, websites, social media, email marketing, and paid ads. Affiliates are provided with unique tracking affiliate links, banners, and other promotional materials.

When a user clicks on these links and performs a specific action, such as signing up or making a deposit, the affiliate earns a commission. The structure of these commissions can vary, typically falling into the following models:

• Cost Per Acquisition (CPA): Affiliates earn a fixed payment for every user they refer who completes a specific action, usually making a first deposit;
  
  
• Revenue Share: Affiliates earn a percentage of the revenue generated by the Casino players they refer, often for the lifetime of the player. This can be highly profitable if the referred players are active and spend consistently;
  
  
• Hybrid Model: A combination of CPA and Revenue Share, offering both an upfront payment and ongoing revenue.
  

List of the Casino Affiliate Programs

Let’s get started with the best Casino affiliate programs in 2024. In this article, we suggest you look through the platform’s key characteristics and features to choose the best ones and start running campaigns.

1. V.Partners

V.Partners is a direct advertiser for the popular European casinos Vulkan Vegas, ICE, VERDE, Vulkan Bet and Hit’N’Spin. Players have access to more than 5,000 Casino offers from top providers. And all online casino games are adapted to 20 languages.

Key features:

• The direct advertiser suggests high rates for affiliate marketers: up to 500€ (CPA) or up to 55% (RevShare), depending on GEO;
• Affiliate managers are always ready to discuss individual conditions for each webmaster, depending on the volume and quality of traffic;
• There is a wide choice of GEO: Germany, Canada, Austria, Poland, Denmark, Sweden, Portugal, Greece, Italy (total 55 GEO);
• It provides a fast registration process;
• V.Partners has its own in-house platform, transferring registrations, upvotes and holds;
• Payment on the referral program PP is 5% of his profits;
• There is an opportunity to zero negative balance by agreement with a personal manager.

2. PIN-UP Partners

One of the leaders of the iGaming market is PIN-UP Partners. The program suggests webmasters a wide choice of GEOs, convenient payment methods and licensed affiliate offers with a high conversion rate. Pin-Up Casino managers provide all-round support for users, and payments on CPA, RevShare and RS+ remain the highest on the market.

Key features:

• The affiliate program works with 12+ geos, including CIS, Asia and Latam;
• Offers are translated into such languages as Ukrainian, Turkish, English, German, Kazakh, Azeri, Spanish, Indian and others;
• There is own Call-center and support with offices in different parts of the world;
• The platform offers an advanced bonus program for players;
• There are personalized promotional materials for affiliates;
• The minimum payout amount is $50;
• Affiliate can expect regular payments. For example, CPA payments are made 2 times a month as well as RevShare payouts are made on request within 3 days.

3. Mostbet Partners

Mostbet Partners is the official affiliate program of Mostbet Betting company and online Casino. The program was launched in 2016. During this time, several thousand partners have brought more than 15,000,000 players from all over the world.

Mostbet specializes in online Casinos and Betting brands on sports and cybersports under CPA and RevShare models. Offers are available for more than 50 GEOs.

Key features:

• Affiliate program offers early payouts upon request;
• Managers support all affiliates and help with offers;
• There are unique promo materials and prelandings;
• Mostbet uses its own tracker;
• Players are offered a demo account for any amount;
• The minimum payout is $50.

4. Alpha Affiliates

Alpha Affiliates is a direct advertiser of 10 brands with an audience of over 2 million players worldwide. At the moment affiliates can run in-house offers: Bets.io, Neospin, 1RED, Loki, Evospin, Gunsbet, EUSlot, CrazyFox.

Casino affiliate program provides Revenue Share (up to 50%), CPA (up to €500) or Hybrid (by agreement) commission types. There are 100+ GEOs to choose from, and their list is constantly updating.

Key features:

• You can choose an offer for almost any GEO. Traffic is accepted from more than 100+ countries (except USA, Ukraine, Russia, Cyprus);
• There is no hold (for traffic from some sources there is a KPI, which is also discussed individually);
• Commission of one brand does not affect the commission of another;
• There is no negative balance carryover (if the amount is not more than €10,000 for one brand);
• Licenses to operate: Malta / Curaçao.

5. Gambling Craft

Gambling Craft is one of the top Casino affiliate program and direct advertiser of Play Fortuna, Booi and Jozz. The platform has been on the market since 2012. It specializes in Austria, Brazil, Canada, Greece, Finland, Greece, India, Ireland, Lithuania, New Zealand, Norway, Poland and Finland. Major GEOs also include Serbia, Slovakia, Slovenia, Czech Republic, part of Latin America, etc.

Key features:

• This is a direct advertiser, with its own casino brands;
• The affiliate program offers high deductions for affiliates: from 20% to 50% on RevShare, up to $300 on CPA model;
• There is an option of cooperation with fixed deals with payment up to $100 000/month (discussed individually);
• RevShare minuses are not transferred;
• There is an opportunity to order promo;
• Payments are made 2 times a month.

6. Betsson Group Affiliates

Betsson Group Affiliates is a Gambling affiliate program from Sweden. Among its offers are casino, poker, bingo and poker. The company provides individual conditions for each offer, with RevShare payouts of up to 50%.

Key features:

• This affiliate program promotes five Gambling establishments suggesting players different sets of bonuses, promotions, loyalty programs;
• Betsson affiliate program’s partners receive up to 50% of commissions;
• The online Casino affiliate program allows marketers to withdraw funds in different way, in strict accordance with the affiliate agreement;
• Dedicated affiliate managers quickly help the affiliates of the program to cope with arising problems

7. AffAlliance

AffAlliance is an affiliate program created to promote several online gambling brands such as Golden Lion, Bovegas and Eclipse. The platform accepts traffic from any country. For casino users, the balance can be replenished with several currencies.

Key features:

• Payouts on CPA up to $250 per player. In the hybrid plan up to 100$ and 30% from one player;
• Support is provided by Skype, phone and mail 24/7;
• On the site of the affiliate there are promos of different formats in English and French. Together with the banner you can immediately get a code for insertion;
• Money is paid to PayPal, Wire Transfer, NetTeller and Skrill on request in the first 10 days of the month. 

8. 7bitpartners

7BitPartners is a direct advertiser of 7BitCasino and KatsuBet Casino brands. At the moment, the affiliate program offers great conditions on Tier-1 geos: Australia, Canada, New Zealand, Switzerland, Austria, and accepts crypto players from all over the world.

Key features:

• Affiliates can sign up by filling out a simple registration form on the 7BitPartners website;
• The program offers high conversion rates due to the popularity of 7BitCasino and the growing interest in cryptocurrency gambling;
• Payments are processed monthly;7BitPartners affiliates receive dedicated support from a team of professionals;
• 7BitPartners provides a range of marketing tools, from banners and landing pages to promotional materials.

9. WPN Affiliates

WPN Affiliates is a Poker affiliate program. Partners are guaranteed a stable profit from the offers due to a constantly high level of conversion. A set of affiliate marketing and content resources is prepared for brand promotion.

Key features:

• It’s a top-notch Casino affiliate program to run American traffic;
• There are marketing resources that lead to conversions;
• The support team works 24/7 through email and live chat;
• Each marketer is assigned an affiliate manager for personalized assistance;
• There are reporting and tracking features.

10. BetWinner Affiliates

BetWinner is an affiliate network from a Betting company that started in 2007. The company operates under an international license from Curaçao, as well as Kenya, Nigeria, Congo, Zambia and Uganda.

There are two exclusive offers (Betting and Casino) with 100+ GEO and payment by CPA, RevShare and Hybrid.

Key features:

• There are 2 exclusive offers on 100+ GEOs, paid by CPA, RevShare and Hybrid;
• Any type of traffic is accepted except schemes, motive and context on the brand;
• Hold period is 14 days;
• Modern tools and features are available: API, postback and SubID, rotation groups for referral link domains, link builders with different landing options;
• There are welcome promo codes to increase conversion;
• Affiliates are provided with free creatives and a large selection of landings;
• There is a mobile application for any operating system;
• Extensive list of customer support languages and the list of languages are available on the site.

11. Gambling Wages

Gambling Wages is one of the best Casino affiliate programs that includes Club Player, CoolCat, Dreams Casino, Palace of Chance, Prism Casino, Ruby Slots, Slots of Vegas, and Wild Vegas Casino. The platform cooperates with marketers, providing them with tailored marketing solutions to maximize their success.

Key features:

• Timely commission payouts;
• Exclusive customized promotions;
• Unmatched Lifetime Player Value within the industry;
• Real-time statistics tracking;
• Diverse marketing tools;
• 24/7 support from a top managers team.

12. Rush Affiliates

Affiliate Rush is an affiliate program that allows you to earn money by attracting new customers to online casinos. There are 3 independent brands in the affiliate program: NightRush, Maneki and Turbico. Each site has its own focus and set of games. This allows affiliates to triple their earning potential.

Key features:

• Remuneration is calculated by revshara and the percentage of deductions increases depending on the number of attracted players: 0-10 – 25%, 11-20 – 30%, 21-50 – 35%, 50+ – 40%;
• Attract traffic is allowed from many GEO, but the most popular are: New Zealand, Finland, Austria, Norway, Canada, Germany, Japan, South Africa, Poland and Ireland;
• Fresh marketing materials (banners, logos, etc.) necessary for successful promotion are available in your personal cabinet;
• Updating statistics takes place on a daily basis. Usually it happens by 16:00 CET;
• The minimum withdrawal amount is 100 euros;
• You can receive money via bank transfer, Skrill and Neteller.

13. MrQ Partners

MrQ Affiliates affiliate program was created in 2018. Its developers took care not only to attract new players to their sites, but also to provide affiliate partners with favourable terms of cooperation. Today, the platform is widely known among webmasters and other professionals who monetize Internet traffic.

Key features:

• The platform offers several brands and plenty of gambling entertainment;
• Commissions paid to MrQ Affiliates reach 45%;
• There is an opportunity to earn on referrals;
• MrQ Affiliates program partners have access to a variety of promotional content for placement on the sites;
• Software, with the help of which MrQ Affiliates program partners work with it, allows you to control your income, the number of attracted players and other parameters at any time;
• Specialists help MrQ Affiliates to quickly overcome any difficulties that may arise.

Why is Casino Affiliate Marketing So Profitable?

Affiliate marketing for Casino stands out as a particularly lucrative niche due to the substantial lifetime value of players in the online space. Individuals who participate in online Gambling often spend considerable amounts of money over extended periods. The high-profit margins in the industry enable online Casinos to offer affiliates attractive commission rates. Additionally, the widespread popularity, especially in regions where Gambling is culturally accepted or regulated, opens up a vast potential audience for affiliates to target.

Furthermore, the Casino vertical frequently offers the potential for recurring revenue. This means that affiliates can continue to earn commissions from the same players over an extended period, as long as those players remain active. This ongoing income stream is a major draw for affiliates working within this niche.

Challenges in Casino Affiliate Marketing

Despite the promising earnings potential, Casino affiliate marketing is not without its challenges:

• Regulatory Hurdles: Online Gambling is heavily regulated in many parts of the world. Affiliates must navigate these regulations carefully to ensure their marketing efforts are legally compliant;
  
  
• High Competition: The Casino affiliate niche is intensely competitive, with numerous webmasters vying for the same audience. Achieving success requires a deep understanding of the market and the implementation of innovative marketing techniques;
  
  
• Retention Focus: Driving traffic to a casino is just the first step. It’s crucial to retain those players and convert them into loyal, long-term customers. Affiliates need to partner with casinos that have robust player retention strategies to maximize their earnings.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.