Top 15 High-Paying CPL Networks

Choosing an affiliate network, it is crucial to pay attention to commission types. Nowadays, the market is full of affiliate networks with CPA (Cost-Per-Action/Acquisition), CPL (Cost-Per-Lead) and other commission types. The CPA model involves payments for users to perform certain actions. And such a type of marketing pricing model as CPL is usually used by businesses that suggest subscription services or products.

In this article, we would like to discuss what CPL marketing is, how CPL networks work, and how much money you can earn. What is more, we provide you with Top 15 CPL networks in affiliate marketing.

What is CPL Marketing?

Cost-Per-Lead (CPL) is a pricing model in which an affiliate is paid a commission for each lead generated. Lead is a customer which registers or subscribes on a website, buys products and services or makes a transaction. When a marketer strives to generate leads rather than sales, they frequently choose CPL marketing.

Compare CPL and CPA models reading our article with the CPA marketing definition.

What is a CPL Network?

Cost Per Lead affiliate network is a connector between advertisers and partners. Advertisers place their offers, affiliates choose the suitable ones and promote them through diverse traffic sources. The CPL platform makes it possible to run an affiliate program by providing the necessary tools and tracking. By using the power of a network, advertisers can reach a larger audience, and affiliates make money by sending customers to the advertiser’s products.

All CPL networks have different commission rates. Some of them offer higher commissions than others. But as a rule, affiliate networks offer not only CPL offers, but also other types.

How do CPL Networks Work?

The principle of how CPL networks work is simple: an advertiser pays an affiliate a fixed amount for each potential client attracted. For example, an affiliate is paid for a customer who has registered an account on the website of this company. In this case, the advertiser pays only for quality leads, taking into account the age, gender, location and other characteristics of customers.

Lead verification is the process of checking the accuracy and validity of leads. The process is necessary to ensure that leads are of high quality so that they are more likely to convert into customers. Lead verification involves a variety of methods: age, gender, email and data verification to ensure that leads are genuine and meet the company’s specific criteria. Therefore, the more qualified leads are generated, the more money affiliates receive.

How Much Money Can You Make from CPL Affiliate Marketing?

The essence of CPL affiliate marketing is to reward affiliate marketers for each qualified lead they generate. Since marketers are paid for leads, i.e. users who have made a certain action, the payments in CPL marketing are at a fairly good level.

In general, a marketer’s earnings also depend on different factors:

• Commission Rates: The commission rate offered by the affiliate program is a crucial factor. CPL networks typically pay affiliates a fixed amount for each lead they generate. The commission can range from a few cents to several dollars per lead, depending on the niche, industry, and specific program;
  
  
• Conversion Rates: The conversion rate plays a significant role in determining affiliate earnings. It refers to the percentage of leads generated by the affiliate that actually convert into customers or take the desired action. Higher conversion rates mean more successful leads and potentially higher earnings;
  
  
• Traffic Quality and Volume: The quality and volume of traffic an affiliate can drive to the offer are essential. Affiliates who can attract targeted traffic and generate a significant number of leads have a greater potential to earn more money. Quality traffic refers to visitors who are genuinely interested in the offer and have a higher likelihood of converting into leads;
  
  
• Niche: The niche of the CPL offer can impact earnings. Some niches, such as Finance, Health, Education, Real Estate, Travel often have higher CPL rates due to the higher potential value of a lead. In contrast, Insurance niche may have lower CPL rates but higher conversion rates, resulting in comparable earnings.

An affiliate’s earnings also depend on their experience. Beginners earn small amounts, from $100. Specialists with great affiliate marketing experience earn $1000, $5000, $10000 and more.

Benefits of Joining CPL Networks

There are a number of advantages to working with CPL networks for affiliate marketers:

• Targeted Leads: CPL networks frequently let businesses focus on particular clientele groups or demographics. By doing this, it is ensured that the leads have a higher likelihood of being interested in the provided goods or services;
• Diverse Offers: CPL networks provide marketers with a wide range of offers in various verticals and niches, allowing them to choose options that match their audience;
• Global Reach: Access to a global pool of leads and offers, making it suitable for international marketing.

There are some advantages for advertisers, too:

• Cost-Effective Marketing: CPL networks make the process more affordable by enabling companies to only pay for qualified leads;
• Performance-Based: There is a definite return on investment because payments are based on real leads.

There are hundreds of CPL platforms, but only top affiliate networks offer the highest CPL rates. In order to choose the most appropriate one, it’s necessary to take a closer look at the great affiliate networks in the market.

Best CPL Affiliate Networks in 2024

Finding a reliable and trustworthy network that offers high CPL rates is crucial. Here is a list of the Best 15 CPL Networks in 2023 that we recommend you to use to generate revenue.

1. MyLead

MyLead is one of the best affiliate networks with a huge number of CPL offers for a variety of verticals: Nutra, Gambling, Betting, Sweepstakes, Adult, eCommerce and others. It is not only suitable for affiliates with a particular experience, but also for newbies as it offers trainings. 

MyLead offers a user-friendly dashboard for managing campaigns, mobile apps for Android and iOS, a blog, a built-in forum, a Discord server and a group on Telegram, and a system of bonuses. But one of the main advantages is the low minimum payment of $20 compared to other affiliate networks.

Key features:

• 4,800+ offers, including 1,000+ CPL ones in Nutra, Gambling, Betting, Sweepstakes, Adult, eCommerce and other verticals;
• Minimum payment of $20;
• CPL, CPS, CPA, PPI commission types;
• Payment methods: PayPal, Skrill, Bitcoin, Tether, Revolut, Capitalist, YooMoney, QiWi;
• Features: Smartlink, Content Locker, API, Postback, HideLink.

2. Mobidea

Mobidea is known worldwide as a mobile network. The platform helps affiliates increase their revenue promoting mobile CPA, CPL, CPI, CPS offers. This company provides access to 1,500+ of affiliate offers across different verticals, including Mobile Apps, Games, eCommerce, Finance, and more.

Mobidea provides tracking and analytics tools to monitor performance, optimize campaigns, and maximize earnings. They also offer support and guidance to help affiliates succeed in their affiliate marketing efforts.

Key features:

• 1,500+ offers, including 200+ CPL ones in Dating, eCommerce, Nutra, Social, Software, Sweepstakes, Utilities verticals;
• Minimum payment of $50;
• CPL, CPS, CPI, CPA commission types;
• Payment methods: PayPal, ePayments, Paxum, WebMoney, Wire Transfer;
• Features: Free Tracking Capabilities, Customer support, Real Time Optimizations, VIP Program, Smartlink.

3. Yellana

Yellana is a global affiliate network. One of the features of the platform is a large number of direct offers from advertisers. It allows partners to explore different opportunities, earn more, and find offers that fit their target audience and marketing strategies.

Yellana creative team develops creatives for free. To do this, write to the affiliate manager and send the terms of reference. He will pass it on to the designer and the creatives will be ready in the near future.

Key features:

• 500+ offers, including 20+ CPL ones in Gambling, Betting, Casino, Utilities, Financial, Dating, Sweepstakes verticals;
• Minimum payout of $100;
• CPL, CPA, CPS, CPI commission types;
• Payment methods: Wire, Visa, Mastercard, Capitalist, Payoneer;
• Features: Global Postback, Domain Parking, Smartlinks, Mobile Attribution.

4. Offerum

Offerum is an affiliate network that offers a wide range of exclusive CPL and CPA offers for any traffic source. There is a standard set of tools for an affiliate marketer, advanced analytics and competent support. The affiliate gives prizes for leads.

The network was previously known as Ad1, but the company changed its name and expanded its tools and verticals. Today, there are verticals for every taste, including Adult, Dating, Gambling, etc.

Key features:

• 2,500+ offers, including 10+ CPL ones in Gambling, Dating, EdTech, Adult verticals;
• Minimum payment of $20;
• CPL, CPA, CPS commission types;
• Payment methods: WebMoney, PayPal, ePayments, Qiwi, Bank transfer, YooMoney, ePayments, ZaleyCash;
• Features: Domains parking, Global Postback, API, Universalizer.

5. Adsterra

Adsterra is a reliable affiliate network with different types of offers: exclusive direct, public and private with pre-moderation. One of the best things about Adsterra is its work with any clean traffic types, such as banners, push, popunder, etc., suggests a user-friendly platform with high and quick rewards, handy statistics, and a tracking system. It’s a great worldwide CPL network that offers budget-friendly advertising and organic flows.

Key features:

• 90+ offers, including 10+ CPL ones, in following verticals: VPN, Utility, Software, Cleaners, Antivirus, Dating, Gaming, Gambling, Sweepstakes, Subscriptions, Mobile content, etc.;
• Minimum payout of $5;
• CPL, CPA, CPI commission types;
• Payment methods: Bitcoin, PayPal, Wire transfer, Tether, WebMoney, Paxum, Bank Transfer;
• Features: Smartlinks, Global and custom postback, No-loss backlink solution.

6. FoxOffers

FoxOffers is an affiliate network with offers from direct advertisers in Crypto, Gambling verticals. This affiliate network works through major media buying pricing models, including CPL, CPA, CRG.

The platform provides custom landing pages that you can choose from a range of ready-to-use landings to craft a tailored communication. A primary benefit of FoxOffers is its dedication to publishers’ outcomes. Their managers 24/7 support service, help with integration and guidance on creos.

Key features:

• 35+ offers in Crypto and Gambling verticals;
• Minimum payout of $100;
• CPL, CPA, CRG commission types;
• Payment methods: Skrill, Neteller, PayPal, Wire Transfer, WebMoney;
• Features: AppMetrica integration, API, Landings and Prelandings.

7. iMonetizeit

iMonetizeIt brings profit to both advertisers and webmasters as well as provides access to thousands of CPL offers in diverse verticals, all GEOs, traffic channels or devices. The managers will pick out the best offers at the partner’s request, and they always have something special for TOP publishers. iMonetizeIt works with all types of traffic: app, social, search, native, banner, email, push. 

Key features:

• 6,000+ offers in Dating, Sweepstakes and Games verticals;
• Minimum payout of $80;
• CPL, CPA, CPS, Revshare commission types;
• Payment methods: Wire transfer, Payoneer, Webmoney, Capitalist, BTC, Bank transfer, USDT, Paxum, Kiwi, Skrill, Dana, PayPal;
• Features: Smartlinks, free AdsBridge tracker, Loyalty program.

8. Preform[cb]

Perform[cb] is an affiliate network, leader within the outcome-based marketing. The top verticals include Finance, Entertainment & Lifestyle, E-commerce, Downloads & Software, and Health & Beauty. This company allows partners and publishers to promote multiple affiliate campaigns and provides access to unique proprietary technologies, for example, integrated AI into the platform.

Key features:

• 1,200+ offers, including 200+ CPL ones, in Downloads & Software, Men’s Health, and other verticals;
• Minimum payout of $50;
• CPL, CPC, CPI, CPE, CPS, PPC commission types;
• Payment methods: ACH, Wire, Paxum, Capitalist, PayPal, Check;
• Features: Mobile app, PerformLEAP, API, Custom domains.

9. MaxBounty

MaxBounty is one of the oldest affiliate marketing platforms with CPA, CPS, CPL, and CPI pricing models. With years of industry experience, the company provides many strategies to meet the needs of affiliate marketers. Also, the platform suggests hundreds of offers all over the world.

With the combination of performance optimization technology and accessibility of this platform’s campaigns, many affiliates have started their careers. Such things as feature-rich dashboard, committed personal managers, international campaigns, performance bonuses help marketers in successful promotion.

Key features:

• 500+ offers in Downloads & Software, Men’s Health, E-Commerce, Weight Loss, Dating, Gaming/Gambling verticals;
• Minimum payout of $100;
• CPL, CPA, CPS commission types;
• Payment methods: Payoneer, Tipalti, Check, Intercash, eCheck, ACH, PayPal, Wire;
• Features: Tracking Link, Traffic Back.

10. ClickDealer

ClickDealer is a global marketing agency with the best digital marketing solutions. The company is not limited by one vertical, and has thousands of affiliate offers in Mobile, Gaming, Dating and other niches. It offers retargeting, video, display, native, social, email, and other traffic sources, has a wide range of CPL affiliate offers and over 70 million users worldwide.

Key features:

• 14,400+ offers in 50 verticals, such as Gaming, E-commerce, Dating, Finance, and others;
• Minimum payout of $500;
• CPL, CPA, CPI, CPC commission types;
• Payment methods: Wire/ACH (Tipalti), Payoneer, PayPal, Paxum, Webmoney, Epayments Systems LTD, Capitalist, Crypto, Dana;
• Features: Loyalty program, Global postback, API, Redirect Domains.

11. AdsEmpire

AdsEmpire is a network with plenty of profitable opportunities at almost all verticals for affiliates and advertisers. Here you can find direct CPA offers as well as CPL and CPS offers, Smartlink technology. The platform focuses mostly on Tier1 countries.

AdsEmpire allows all kinds of legal traffic that matches terms of the company. Such types such as fraudulent traffic, chat traffic, or incentive traffic are not acceptable. Some advertisers restrict Email, SMS, Celebrity, Clickunder, or Popunders traffic sources. That is why, it’s recommended to notify the personal account manager about such traffic beforehand.

Key features:

• 500+ offers in a wide range of profitable verticals, such as Dating, Games and Sweepstakes;
• Minimum payout of $250;
• CPS, CPA, CPL commission types;
• Payment methods: Bitcoin, USDT, Wire Transfer, Paxum, PayPal;
• Features: Smartlinks, LP optimization.

12. Leadbit

Leadbit is a multi-vertical affiliate network providing CPL offers. The platform connects advertisers with publishers to promote various offers in such verticals as Nutra/Health, Bizz Opp, Finance, Dating, Crypto, etc. It works with direct advertisers all over the world. Leadbit always takes care of its partners, so it offers only the most effective campaigns in selected niches.

In addition to numerous offers, the company offers 24/7 support, its own tracking platform with statistics monitoring, daily payouts without hold, its own call centers in more than 50 countries.

Key features:

• 1,200+ offers in Biz Opp, Crypto, Dating, eCommerce, Finance, Health/Nutra, Sweepstakes verticals;
• Minimum payout of $100;
• CPL, CPA, CPS commission types;
• Payment methods:Payoneer, Tipalti, Check, Intercash, eCheck, ACH, PayPal, Wire;
• Features: Tracking Link, Traffic Back.

13. Admitad

Admitad is a partner marketing platform that connects advertisers, publishers and influencers of all sizes. It provides an opportunity to earn money by CPL, CPA, CPS, commission types. There are such solutions for publishers as content websites, influencers and creators, price comparison sites, subnetworks, deal and cashback services, email marketers, and media buyers that can open new revenue streams with Admitad’s portfolio of brands across 40+ categories.

If you are a newbie, a professional support team provides marketers with step-by-step guides on how to generate money. The tools offered by the platform help make your work easier and simpler. You can monitor processes with graphical reports showing detailed metrics.

Key features:

• 2,000+ offers in Nutra/Health, eCommerce, Games verticals;
• Minimum payout of $20;
• CPL, CPA, CPS commission types;
• Payment methods: PayPal, WebMoney, bank account, Wire, etc.;
• Features: Admitad extensions, Broken links, Deeplink generator, Link checker, Domain parking, Postback, and others.

14. Dr.cash

Dr.cash is a Nutra affiliate network for pros and beginners. The platform suggests a wide range of offers, including CPL, from hundreds of nutrition producers providing the best conditions in the market. Zero-redirect links, page optimization, and distributed servers across all continents make affiliates’ CR the highest in the market. What is more, Dr.cash provides landings and prelending pages that are ranked by popularity and show fair approval rate.

Key features:

• 2500+ offers, including 20+ CPL ones, available in Nutra vertical;
• Minimum payout of $50;
• CPL, Trial + Upsell, SS, Trial, CPA commission types;
• Payment methods: Paypal, WebMoney, Capitalist, Paxum, Yandex money, Qiwi, CreditCard, Wire, providing convenience for their partners from around the world;
• Features: Postback, Domain parking, Toy store.

15. CJ Affiliate

CJ Affiliate is a partnership-based performance marketing ecosystem and CPL network for beginners as well as for experienced marketers. This affiliate network features the world’s leading brands that pay decent commissions to affiliates. Here you can promote products from Zappos, Noble, IHG, etc.

The platform includes sophisticated tracking of actions on a mobile site or mobile app, mobile-optimized links, and comprehensive analytics reports.

Key features:

• 1500+ offers in Dating, eCommerce, Finance, Health/Nutra verticals;
• Minimum payout of $50;
• CPL, CPA, CPS, PPC commission types;
• Payment methods: Check, ACH, Payoneer;
• Features: Deep Link Generator, Real-Time Campaign Tracking, Social Media Integration, Referral Tracking, and others.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.