3 Best GEOs for Nutra Offer

Finding the right geographical markets can make all the difference when it comes to promoting Nutra/Health offers. 

In this guide, we take you on a journey through the three top GEOs for nutra traffic. By delving into the unique characteristics and consumer trends, you’ll gain invaluable insights into where to focus your efforts.

Why is it Worth Running Nutra Traffic?

The Nutra industry is constantly evolving in response to consumer demands. This dynamic opens up opportunities for marketers to offer modern solutions to audiences and earn high commissions.

Nutra/Health belongs to the evergreen verticals, and there are a number of reasons:

Demand

People always have health or appearance problems that cannot be fixed in a short period of time. Therefore, they are willing to constantly try new remedies in the hope that they can lose excess weight or get rid of wrinkles. So, this is the first and one of the main reasons why Nutra products are always relevant.

Constant Interest

Of course, it is difficult to maintain interest in only one product. That is why there are so many analogs on the market — the same products, but with different names and new advertising campaigns. And this means that the target audience has a permanent interest in a certain category of Nutra goods. For affiliate marketers, it is a constant income from promotion.

Multiple Traffic Sources

Nutra niche is adapted for multiple traffic sources. This means that affiliates can promote offers through teaser ads, push notifications, social media, email newsletters, and simply on the affiliate’s resources. If the advertiser does not set restrictions, the affiliate can try different bundles until they find the most profitable ones.

High Commission Rates

One of the biggest reasons why affiliates choose Nutra/Health is the high payouts. Even one well-created advertising campaign can bring in thousands or even tens of thousands of dollars.

Nutra Target Audience

According to Statista, 24% of internet users are aged 35-44. So, this can be the key audience of Nutra offers that include such products as joints, blood vessels, eyesight, weight loss, etc.

Also based on the data of the chart, a significant part of internet users are people aged 25-34 years old. They hold 35.6% of the total audience, and also can be considered the primary target audience.

Statista data says that feelings of unhealthiness are especially strong among millennials. With nearly 80% of adults under the age of 36 saying they “could be healthier.”

In 2016, the United States revealed that around 70% of people were overweight or obese, highlighting a major health emergency. While the precise reasons behind obesity remain a subject of ongoing discussion, 48% of Americans hold the view that the main culprit behind obesity is an inadequate diet and lack of exercise, rather than factors like genetics, environment, and societal influences. And these people are always in need of weight loss products.

Thus, the target audience of Nutra offers is almost all age groups. But the emphasis should be on people from 18 to 54 years of age and even older.

Best GEOs for Nutra Offers

Knowing the target audience, the next question affiliates have is which are the best GEOs in Nutra vertical to promote offers. 

Let’s have a look at the best locations in 2024.

Europe

Of course, Nutra offers should be promoted to Tier-1 countries. We recommend paying special attention to:

• Hungary: It is a developed European country. Despite its small population, nearly 70% are in the solvent demographic between the ages of 15 and 64. Hungarians prefer Nutra’s offers in categories such as men’s health, musculoskeletal normalization, parasite control and leg vein health. Teaser ads, push notifications and short spots on social media are worth using as effective advertising formats in this country;
  
  

• Romania: The Nutra/Health vertical is flourishing here. Around 10 million people shop online, preferring cosmetics, accessories, household and hygiene products. Nutra offers such as hair growth stimulation, musculoskeletal normalization, eye health and men’s health are relevant. Medical sources also note that Romania has a serious problem of overweight, which affects 55% of the population. This makes Weight Loss products attractive to population;
  
  

• Italy: Italy is among the most developed, high-income countries in Europe. Italians like impulse buying and online shopping. What is more, people attach great importance to appearance and well-being, so Nutra/Health’s offers related to beauty, men’s health, remedies for fungal skin infections and skin rejuvenation are particularly effective in this market.

Asia

The Asian market attracts a large population and economic development. That said, many Asian countries are characterized by underdeveloped healthcare infrastructure, which is a plus for affiliates who want to gain this Nutra/Health traffic.

Best Asian GEOs:

• Bangladesh: Herbal supplements, male health products and anti-ageing cosmetics are in demand in this country;
  
  
• India: It is worth trying to promote such offers as herbal and ayurvedic products, vitamins, hair care supplements and male potency products;
  
  
• Thailand: It is recommended to enter the Thailand market with dietary and nutritional supplements, male health products and parasite remedies.

Traffic from Asian countries is abundant and cost effective. People are actively seeking alternative solutions to health problems. So, well-designed, compelling promotional materials have a better chance of resonating with audiences here, unlike other regions that are oversaturated with advertising.

Africa

This GEO should not be underestimated in the Nutra vertical. African countries are categorized as Tier-3, i.e. underdeveloped. There are many problems concerning human health and medical care. In many countries in the African region, people suffer from cardiovascular diseases (e.g. heart attacks and strokes), cancer, chronic respiratory diseases and diabetes.

The trend towards unhealthy diets rich in saturated fats, sugar and salt and poor in fruits and vegetables is causing children in sub-Saharan Africa to be overweight but undernourished because they are getting more than enough calories but not enough essential nutrients to grow into healthy adults.

For affiliates, we recommend to focus on South Africa, Egypt, Ivory Coast and Uganda, where weight loss, beauty, eye health, joint health and diabetes are in demand.

What are the Most Popular Nutra Offers?

Before you start looking for offers, let’s identify which Nutra/Health categories are in high demand right now:

• Immunity boosting supplements: Since the start of Covid-19, people have become more concerned about their immune health, and the trend is still going strong. An immune system helps to bear some diseases more easily. Therefore, people are not only exercising and eating health food, but are also willing to try different vitamin supplements;
  
  

• Mental health supplements: The trend for psychological health is continuing to grow. Nowadays, it is not only important for people to take care of their physical, but mental health, too. The World Health Organisation reports that the global prevalence of anxiety and depression increased by 25% in the first year of the pandemic alone. And the core audience is made up of millennials and zoomers. That’s why more and more people are purchasing medications to help them feel better;
  
  

• Weight loss supplements: In recent years, the topic of obesity and obesity-related diseases has been raised very often. Therefore, people are now much more active in monitoring the calorie content of food and drinks. All this is fuelling the growth of the market for weight loss and weight management products in developing countries;
  
  

• Vegan and vegetarian supplements: The number of people switching to vegetarianism or veganism is increasing every year. That’s why plant-based foods are on trend right now. According to Statista, the global vegan food market is expected to reach a value of over $22 billion by 2025. That is why many supplement manufacturers are following the trend and creating more vegan supplements in their lineup;
  
  

• Collagen supplements: Collagen is one of the main elements of bones, teeth, joints, tendons, hair and skin. As we know, collagen reserves in the body are gradually depleted, and this leads to aging: the skin loses its elasticity, wrinkles appear, bones are no longer so strong, and joints become less mobile. To slow down all these processes and to regain beauty and strengthen the body, many people take various collagen-based supplements.

Choosing the right offer, you need to do some research. Look for Nutra/Health offers from reputable advertisers and ensure that the products are safe, effective, and made from high-quality ingredients. Verify if the offers comply with relevant regulations and guidelines of the chosen GEO, especially in terms of labeling, safety, and advertising.

Where to Find Nutra Offers?

The best way to cooperate with trustworthy and direct advertisers is affiliate networks. These platforms are usually created by merchants or gather offers from diverse advertisers at one place. Also, affiliate networks provide additional opportunities: affiliate support, reliable payouts, tracking as well as analytics tools, and other features.


There is a list of Top 15 Nutra CPA Networks in affiliate marketing. Let’s have a brief look at them.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.