9 Best Ways to Promote Affiliate Links

Veranika Minina 19 June 2024 Guide

Table of contents:

  1. What is an Affiliate Link?
  2. How do Affiliate Links Work?
  3. 9 Best Ways to Promote Affiliate Links

In today’s digital world, full of opportunities, affiliate marketing has become a powerful way to earn online. By promoting affiliate links, marketers can earn commissions for attracting traffic and making sales for the advertisers. However, the art of effective affiliate link promotion requires a strategic approach and a deep understanding of the digital landscape.

This article explains how to promote affiliate links and make money, providing marketers with the knowledge and techniques necessary to maximize their revenue. Whether you’re an experienced marketer or a newbie, this guide will provide you with actionable ideas and proven strategies to help you succeed.

What is an Affiliate Link?

An affiliate link is a web address used by marketers to endorse products or services. When users click on this link, they are directed to a specific offer where they can make a purchase or perform other particular action, like filling out a form or enter phone numbers. Affiliates earn commissions when these actions are successfully completed.

Although affiliate links may appear visually distinct, they generally consist of common elements such as a domain, page, and affiliate ID. In some cases, affiliate networks or affiliate programs may provide links without affiliate IDs, so you need to personalize them by adding your own identifier.

How do Affiliate Links Work?

An affiliate link helps to track the referrals as well as rewards marketers with a commission for each successful conversion. But if we take a closer look, the steps are following:

  1. An affiliate joins a CPA  or program. Then the marketer finds an offer to promote and applies to it. There are several steps to getting an URL for offers promotion. Discover how to get affiliate links in AllCPANetworks glossary;
  2. Getting an application, the affiliate also gets a unique link. This link contains a special tracking code or identifier that is distinct to the affiliate or you can easily modify it by yourself;
  3. The marketer strategically promotes the affiliate link through various channels. You need to provide compelling content, reviews, recommendations, or promotional offers to encourage users to click on the link;
  4. When users come across the affiliate link and click on it, they are redirected to the website or a specific landing page associated with the product or service being promoted;
  5. The merchant’s tracking system recognizes the affiliate link and tracks the users’ activity. This tracking is possible through the unique identifier embedded in the affiliate link;
  6. If the user makes a purchase or performs a specific action, such as signing up for a service or filling out a form, it is recorded by the advertiser’s tracking system.

Based on the tracked activity, the marketer is paid a commission for the successful referral. The commission rate and payment terms are determined by the affiliate network’s agreement.

9 Best Ways to Promote Affiliate Links

There are various approaches how to drive traffic to your affiliate links. Some of these methods are cost-free, while others require investment, but the returns can justify the expenditure as they can result in increased conversions.

Let’s delve into these 9 methods.

1. Product Reviews and Tutorials

If you have a blog or other similar affiliate website, use this platform for placing URLs. It can be affiliate product reviews or tutorials presented as blog posts. Review articles target individuals who are actively considering a purchase, increasing the likelihood of conversions when they click on your links. On the other hand, tutorials help establish your website’s authority and attract organic traffic.

To ensure the effectiveness of this type of content, it is crucial to understand the subject you are writing about, as well as the offer you are promoting. This deep knowledge will enhance your credibility. Additionally, proper keyword optimization is essential, particularly for titles and headings.

When structuring your blog post, include all the information you believe potential buyers would want to know about the product. While it’s common to mention some product weaknesses to appear more trustworthy, avoid excessive focus on the negative aspects. Instead, emphasize the benefits the product offers. 

Include at least one affiliate link per page, placing it in the text. The link should be attached to enticing anchor text that directs users to the most important aspect of the product or service.

2. Emails and Newsletters

Leverage an advantage of using affiliate links in email marketing. This approach suits even marketers, who don’t have a base of subscribers. In this case, you are free to create an email sign-up form on your website or landing page as soon as possible and build your own contact list.

It’s crucial to send useful and valuable content to your email list, focusing on building trust rather than overselling the offers you promote. Once you establish trust, your audience will be more likely to follow your recommendations.

Note: Limit yourself to one affiliate link per newsletter. Consider suggesting your subscribers special deals if they purchase through your affiliate link. Providing exclusive content reserved for them can also make them feel special and increase the likelihood of conversions.

3. Resource Page

A resource page is a compilation of valuable resources or products that will be beneficial to your target audience. This page provides information about a specific topic. Typically, it is presented in the form of a list, such as a recommended tools list or a collection of favorite brands and services. The content of the resource page should include nothing more than the product name, a brief description, and a link.

Readers prefer to perceive the listed products or tools as ones you have personally used and highly recommend. Therefore, it is crucial to carefully select the items you include on the resource page.

Note: Add a disclosure at the beginning of the page, clearly stating that the site owner will earn an affiliate commission if readers make purchases through the provided links. This disclosure reassures your audience that you are not attempting to deceive them into buying anything, but rather presenting products and services that you genuinely believe are worth recommending.

4. Paid Ads

Affiliate marketers aspire to reach a specific audience, as attempting to sell products to uninterested individuals only results in wasted time, money, and effort. This is why you can invest in paid advertising.

There are several paid ad formats available for this purpose:

  • Popunder ads: These ads display an entire webpage or landing page beneath the user’s active tab, in a new browser window. Due to their size and capacity to accommodate substantial content, images, and a call-to-action (CTA) button where you can place your affiliate link, they are highly effective;
  • Push notifications: This premium advertising tool delivers short alerts that appear on users’ devices. Every subscriber who opens the notification will be directed to the merchant’s page;
  • In-page push ads: It’s almost the same as push ads, but in-page push ads appear on websites rather than devices and do not require subscription. Its greatest advantage lies in its compatibility with all platforms, including iOS.

5. Social Media

Promoting affiliate links on social media is the backbone of modern marketing. However, sharing your URLs to Instagram or Facebook posts is not easy. Unlike Twitter, Pinterest, and Facebook ads, Instagram does not allow you to place links directly below images.

However, there are alternative methods of including links on Instagram. One is to attach a link to your Instagram story using a “Link” sticker. Another option is to include an affiliate link to your profile description, like on TikTok. Affiliates also use various services that allow you to add a URL that branches out to five other links.

6. Video Descriptions

Product-related video is one of the best ways to understand all its peculiarities and encourages users to make a purchase. According to RunTracker research, adding affiliate links into video descriptions is essential to maximize your conversion rate, as such an approach has the potential to boost conversions by a significant 86%.

Here is an example of YouTube affiliate marketing:

Affiliate marketers have the option to create different types of videos to use them as a promotional resource. For product review, it’s possible to prominently display the affiliate link right beneath the video title so that viewers see it immediately. On the other hand, educational videos may briefly mention the promoted product, and in such cases, the affiliate link can be included a bit later in the video description.

Additionally, it’s also possible to add external links within the video itself, where the link pops up during the video broadcast. The key to success with this type of affiliate link in video content lies in timing and presenting the link at the right moment to engage viewers effectively.

7. Digital Products and Courses

Adding affiliate links into courses or other digital products can boost your earnings. Whenever you mention a product, you have the opportunity to share it with your customers using an affiliate link.

Here are some effective strategies for promoting affiliate links within your products:

  • Embed affiliate links directly within the text;
  • Add links to the course notes;
  • Reference the affiliate URL directly in your videos to provide a seamless promotional experience.

By implementing these strategies, you can leverage affiliate links to increase your revenue from your courses or digital products. 

Having personal experience with the product or service you are promoting is highly important in this context. It is equally crucial to maintain objectivity in your review. Strive to minimize the sales pitch and focus more on sharing your knowledge and experience.

8. Forums

Users like to visit forums like Quora and Reddit, as well as engage in Facebook groups. In such resources, they have the possibility to ask questions on different topics as well as share their opinion and experience with other people. If there are forum threads or Facebook communities relevant to your niche, it’s highly likely that your target audience spends significant time browsing through them.

This presents an excellent opportunity to leverage forums and online communities as a robust channel for promoting affiliate links. However, there’s a crucial aspect to consider: you can’t simply make a one-time appearance, drop an affiliate link, and then disappear. Such behavior will not be well-received by the forum moderators or the community members.

Instead, it is essential to actively participate as a member of the community. Regularly engage in discussions, share valuable insights, and provide helpful tips solely for the benefit of the visitors and fellow community members. 

Only after establishing yourself as an active and valuable contributor can you consider adding an affiliate link to promote a company you are affiliated with. Ideally, this should be done within a valuable post or response to another member, and it should align with the specific forum, community, or group’s policies regarding affiliate links.

9. Podcasts and Webinars

Affiliate marketers often overlook the potential of webinars and podcasts, but this is a mistake. These platforms serve as direct communication channels between marketers and their target audience, making them excellent opportunities to promote affiliate links.

To do it effectively, include affiliate links in the podcast notes. It’s important to be transparent with your audience and disclose that you earn a commission if they make a purchase through the provided link.

Another approach is to subtly incorporate affiliate links into chat sections. You can mention them during the podcast and guide listeners to the relevant location where they can find the link. However, it’s crucial for this mention to flow naturally and logically within the context of the discussion or when addressing a related issue.


Promoting affiliate links effectively involves multiple strategies. These include product reviews, mail marketing, resource pages, paid ads, social media, videos, digital courses, forums, podcasts, and webinars. By using these methods, marketers can reach a wider audience, build trust, and increase conversions. Consistency, authenticity, and providing value to the audience are crucial for long-term success in affiliate marketing.

Veranika Minina
Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.
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