10 Biggest Gambling Countries in the World

Gambling has long been a source of excitement and entertainment for people around the globe, with destinations renowned for their thrilling gaming experiences. The world is dotted with countries that beckon those seeking their luck at the tables.

In this article, we delve into the top 10 biggest Gambling countries in the world, each suggesting a unique blend of luxurious resorts, high-stakes gaming, and a vibrant atmosphere that captivates visitors from far and wide.

What is Gambling?

Gambling is a process of wagering on uncertain outcomes in the hopes of winning money or valuable items. It encompasses placing bets on traditional casino games like slots, roulette, and poker, as well as sports events.

Read our complete online Gambling affiliate marketing guide and find best Gambling CPA networks, creatives ideas, etc.

10 Top Gambling Countries in the World in 2024

There is a list of the top Gambling countries you need to take into account when running iGaming traffic.

1. Kazakhstan

In 2023, Kazakhstan has become one of the leaders in online Gambling. Typical earnings in this region totaled about $700, with players often spending a notable sum of their earnings at the casino.

According to Start.io, approximately 56,.% of gamblers in Kazakhstan as in other countries of CIS are male, with player ages typically falling between 18 and 34 years old. On average, users spend about 39 minutes daily on casino games, with peak deposit activity occurring on Fridays and Saturdays.

When crafting your ads, highlighting the potential for quick earnings at the casino industry is crucial as it resonates well with the target demographic. Attending to specifics such as incoming payments and account balances can effectively capture users’ interest.

Note: On July 8, the Kazakhstan government announced new legislative amendments to tighten the country’s Gambling and Lottery regulations. It means that the county strives to decrease Gambling addiction among the population. Take this fact into account when running Gambling offers in this country.

2. UK

The UK is one of the most Gambling countries. Online Gambling here showed a great increase during the pandemic in 2020. Since that, the sphere of games of chance has grown significantly as tax-free winnings, affordability and convenience contribute to a surge in Gambling across the country. According to YouGov’s Global Gambling Profiles data, about 49% of UK online gamblers spend more than £5 on fantasy sports and sports bets per month.

What concerns gamblers, Start.io shows that the target audience are male (75%). Most of the players are people aged 25-34 years.

Online gambling in the UK rose rapidly both during and after the pandemic, when traditional sports events such as horse racing, cricket and football faced considerable restrictions.

Now, even though these events are back to normal, the draw of online gambling still persists. This is because online gambling offers a range of advantages, such as several games and options, at the tips of gamblers’ fingers.

The convenience of online Gambling means that visits to casinos are not always required, with players often able to access their favorite games from the comfort of their homes. Furthermore, Gambling winnings in the UK are tax-free, which can be a major incentive for players to keep going and bet higher amounts than before, in the hopes of winning bigger.

Another reason Gambling has gained a lot of popularity in the UK is due to increasing affordability, with several slot games allowing players to start with only £1.

Gambling regulations in the UK have also strengthened, making several players feel much more confident spending money on various online Gambling sites.

3. Canada

It’s not a secret that Canada is one of the best Gambling countries. Online Gambling here has witnessed notable expansion in recent times. The surge in this industry can be primarily attributed to the growing favor for ease and reach. Technological advancements alongside the widespread use of smartphones and internet connectivity have empowered Canadians to engage with online Gambling platforms from the comfort of their residences or while on the move. This convenience aspect has drawn a significant customer base to the Gambling realm.

What concerns market trends, another contributing factor to the growth of Canada’s online Gambling industry is the rising trend of sports Betting. Canadians exhibit a longstanding passion for sports, and the opportunity to wager on their beloved teams and athletes online has injected a fresh thrill into the sports viewing experience. This trend has been further accelerated by the legalization of single-event sports Betting in Canada, opening up new avenues for online Gambling operators.

If you want to run traffic in Canada, focus on male audience. The most gamblers are at the age of 18-34 years.

Alongside customer preferences and trends, specific local conditions have also shaped the evolution of Canada’s online Gambling market. Regulatory dynamics play a crucial role, with online Gambling being permissible in Canada but subject to varied regulations and licensing prerequisites across provinces. This has led to a segmented market with diverse operators serving different regions. Nevertheless, endeavors are underway to establish a more cohesive regulatory framework ensuring consumer protection and promoting responsible Gambling practices.

4. USA

The Gambling sector in the United States stands as one of the most lucrative markets globally, hosting approximately 57 million active participants. This activity not only generates profits for Gambling enterprises but also contributes to state revenues through taxation.

In the US, there are a vast array of over 2,000 casinos, marking the highest concentration of such venues within a single country and representing roughly one-fifth of all casinos and gambling spots worldwide.

Legal and supervised online Gambling is accessible in seven states. Concurrently, numerous other states are deliberating on legislation, indicating a probable increase in the number of state legislators and regulatory bodies considering the legalization, regulation, and taxation of online Gambling within their jurisdictions.

States with online Gambling permission:

• New Jersey;
• Delaware;
• Pennsylvania;
• West Virginia;
• Michigan;
• Connecticut;
• Rhode Island.

For example, in New Jersey the main audience is made up of men (60.8%). What concerns the age, these are people from 18-34 years old.

Note: Nevada permits online poker and online sports betting but does not allow online casinos.

New Jersey boasts the largest quantity of distinct online casino brands, totaling approximately 30.

5. Türkiye

Turkey is one of the highest Gambling countries from Tier-2 GEOs venturing into the European market. The anticipated growth in total online Gambling revenue in this location is expected to reach $14 million by 2027, with an existing audience size of nearly 8 million active users, primarily composed of males aged between 18 and 34. Device usage is evenly split between desktop and mobile platforms.

In Turkey, traditional Gambling is not permitted, leading to the absence of legally sanctioned brick-and-mortar casinos. Online Gambling serves as a means for individuals to engage in these activities lawfully. Nevertheless, emerging products like slots, crash games, poker, roulette, love dealer casinos, and dice games have successfully entered the European market.

Online gambling in Turkey is a relatively recent phenomenon. The first online Betting and Gambling platforms were launched in the country in the early 2000s. However, in 2007, the Turkish government passed a law that effectively banned all forms of iGaming. Under the 2007 law, both operators and customers of such services were subject to fines and other penalties. The government also began to block access to foreign online Gambling sites, in an effort to prevent Turkish citizens from accessing these services.

Despite these measures, the online gambling industry in Turkey continued to grow, with many Turkish citizens using VPNs and other tools to circumvent government restrictions and access online Gambling platforms. The desire for entertainment may be one of the primary drivers of online Gambling in Turkey.

Another possible motivator is the possibility of winning money. Gambling provides the opportunity to win large sums of money, which may appeal to some people, particularly those in financial difficulty or looking for an easy way to make money. Furthermore, the accessibility and convenience of online Gambling may be factors driving its popularity in Turkey.

6. Philippines

Online Gambling in the Philippines is blooming as it’s one of the biggest Gambling countries in Asia. Surpassing pre-pandemic levels, the country achieved a record $5.7 billion in gross gaming revenue (GGR) for 2023. Projections by Pagcor anticipate a rise in GGR to $6.7 billion in 2024 as the nation positions itself as a key player in Southeast Asia’s iGaming industry, potentially rivaling Singapore’s market share in the near future.

Surprisingly, the target audience are women (69.9%) mostly from 18 to 24 years. But also you can run 25-34 years traffic.

Industry analyses attribute this growth to various influential factors like widespread mobile phone usage, a rapidly evolving digital landscape, and the relaxation of COVID-19 restrictions. To tap into this thriving market, providers require current and precise on-the-ground market insights.

The Philippines leads the ranking with a remarkable 76 casinos. This substantial figure mirrors the country’s expanding gambling sector, characterized by notable investments and advancements in recent times. The increase in the number of casinos in the Philippines is fueled by both local interest and international tourism, establishing it as a key participant in the gambling landscape of Asia.

7. Vietnam

As per Statista’s report, online Gambling in Vietnam is going to have a revenue of about $8 million in 2024, representing a fourfold increase from the figures reported in 2017. Projections indicate that by 2027, the iGaming market revenue is set to reach approximately $10 million, with an annual growth rate of 9%.

These statistics suggest a continual expansion of the online Gambling industry in Vietnam, with a rising number of individuals dedicating their time and resources to online casinos. This growth trend also attracts companies keen on promoting their products, leading to heightened demand for affiliate services within the industry.

Vietnam is a Tier-3 country, characterized by relatively modest payouts but a substantial audience reach. This classification also influences the cost of traffic, which, as observed in most Asian countries, remains quite economical.

According to a Start.io study, Vietnam boasts a gambling population exceeding 3 million individuals, predominantly male, constituting 56% of the total. More than half of the audience falls within the 18-24 age bracket, while a third belongs to the 25-34 demographic. Android devices emerge as the preferred choice for gambling, with popular mobile carriers including Viettel Mobile, Vinaphone, and Mobifone.

Understanding these socio-demographic factors aids in identifying the target audience within this region, facilitating the adjustment of strategies to effectively reach the desired demographic.

8. Bangladesh

Online gambling industry in Bangladesh has shown a significant rise. As outlined in a Statista report, projections indicate that the online Gambling market in this country is expected to achieve a worth of $62 million in 2024, showcasing an annual growth rate of 9.1%.

Similar to many Tier-3 GEOs, Bangladesh suggests affordable options for purchasing traffic. This is primarily because there is minimal competition among affiliates, with only a few recognizing the region’s lucrative potential.

In Bangladesh, online Gambling has an ambiguous legal status, making it challenging to pinpoint the precise demographics of the target audience.

Nonetheless, a 2020 study carried out by Transparency International Bangladesh (TIB) revealed that approximately 40% of Bangladeshi young adults, aged 18 to 30, engaged in diverse Gambling activities. The research also underscored that Gambling was common among male youths from lower-income segments, with a growing prevalence noted in urban regions.

9. Malaysia

Malaysia is a lucrative country for online Gambling. Since achieving independence in the late 1950s, Malaysia has established itself as one of the economically prosperous countries in Southeast Asia. Gambling poses challenges in Malaysia due to its strict regulations within this predominantly Muslim nation, effectively making iGaming activities illegal, albeit with limited available options.

However, the legality of online Gambling in Malaysia remains ambiguous. The Betting Act lacks explicit provisions concerning Gaming, leaving the market largely unregulated as pertinent amendments are pending. Consequently, the government refrains from issuing licenses for online casinos and endeavors to block citizens’ access to foreign Gambling sites by advising banks against facilitating transfers to such platforms.

Throughout the nation, internet cafes have transformed into focal points for illicit online and land-based Gambling operations, prompting calls for their legalization to counteract the proliferation of such illicit activities. Nevertheless, the vague legislation surrounding iGaming has resulted in many Malaysians Gambling online without repercussions.

In fact, numerous prominent online bookmakers and casinos, such as 888sport and Mr. Green are open to accepting players from Malaysia.

10. Singapore

In Singapore, online Gambling is prohibited. But as in many other countries this sphere attracts numerous users from this country, seeking novel and stimulating avenues to test their fortunes. Nonetheless, marketing within this sector presents challenges given stringent guidelines and the competitive landscape.

Online gambling sites can function and cater to players as long as they are situated offshore. Singapore has yet to establish guidelines permitting online casinos to establish operations within the nation’s boundaries.

Players have the opportunity to register and engage in casino games for real money. Given their offshore regulation, these Singaporean Gambling platforms operate within a legal ambiguity, allowing individuals to participate. Singapore’s Gambling industry is distinguished by its pair of expansive integrated resorts: Marina Bay Sands and Resorts World Sentosa, playing a substantial role in bolstering the nation’s tourism sector and economic vitality.

The anonymity and confidentiality provided by online Gambling sites attract numerous players from Singapore. In contrast to conventional casinos, where individuals might sense vulnerability or criticism, online Gambling enables players to bet discreetly without concerns of observation. This privacy fosters a sense of empowerment among players, enabling them to relish their preferred games without reservations, enhancing the allure of online casinos.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.