Complete Online Gambling Affiliate Marketing Guide: Tips & Networks in 2024

Gambling is one of the thriving verticals in affiliate marketing. For affiliates, it can be a great opportunity to make profit by promoting offers in this niche. An important feature is that the field is suitable for both experts and beginners. So, it’s one of the reasons why affiliate marketers choose the vertical to work with.

This is an affiliate marketing guide to Gambling vertical. Read it to understand how to enter this niche successfully.

Benefits of Gambling Vertical

Online Gambling affiliate marketing is a lucrative sphere that attracts affiliates by high commissions. And it is not the only one benefit. Here is a list of the main advantages:

• The Gambling vertical is still growing, with a continuously increasing number of individuals engaging in. The high traffic volume in this vertical increases the chances of affiliates generating significant traffic and conversions;
  
  
• Online Gambling platforms have a global presence, allowing affiliates to target audiences from different countries. This international reach opens up possibilities for affiliates to tap into diverse markets and increase their earning potential.

Affiliates should be aware of the legal and regulatory requirements associated with the Gambling industry and ensure compliance with responsible practices and applicable laws in their target jurisdictions.

In general, the online Gambling affiliate marketing offers the potential for high earnings, a growing market, diverse promotion options, and a range of benefits that make it an appealing choice for affiliates seeking profitability and excitement.

Types of Gambling Offers

Online Gambling is now accessible almost for everyone. As an affiliate, it’s important to understand the various types of offers that you can promote.

Casino Games

Casino games offer exciting opportunities to win substantial prizes based on luck or skill. Within the world of Casino gaming, there is a wide array of options to explore, such as slots, roulette, and others.

Sports Betting 

It is a form of Gambling that involves wagering on the outcome of various sporting events. It offers a diverse range of sports to bet on, allowing users to engage with their favorite games. They are American football, soccer (football), basketball, and numerous others.

eSports Betting

eSports Betting is a rapidly growing segment within the Gambling vertical that involves wagering on competitive video game events. With a wide range of esports titles available, such as League of Legends, Counter-Strike: Global Offensive, Dota 2, and Overwatch, among others, esports betting offers a dynamic and thrilling Gambling experience for fans of competitive gaming.

Card Games

Card games include activities from classic poker to a variety of engaging card games, this category offers a diverse selection for players to enjoy. Additionally, poker and card games cater to all budget levels, with a wide range of stakes available to accommodate players with varying financial capacities.

Lotteries

Lotteries have gained immense popularity as a form of Gambling, enticing individuals to invest a small sum of money in exchange for the opportunity to win a substantial jackpot. This allure of potentially securing a significant prize has made lotteries a favored choice among many Gambling enthusiasts.

Target Audience of Gambling Offers

When promoting Gambling Offers, it is important for the affiliate to define the target audience. The basis is made up of men aged 25 to 45 years old. These people are usually made up of busy people who may not have enough time to relax, but spend a lot of time on the computer. They are often small business owners or department heads of large companies. These users are looking to break out of their routine, which makes online casinos an attractive prospect.

There are a few key principles to keep in mind when targeting the affiliate Gambling industry:

• People between the ages of 18 and 25 are generally not the primary target audience. The reason is in low income. So, focus on men aged 25 to 45 years old;
  
  
• It is important to attract upper-middle income earners. Super-rich users are not a key audience for online Gambling. On the contrary, people with lower income levels are more easily attracted by the potential opportunity to get rich;
  
  
• The target audience of Gambling consists of thrill seekers and risk takers. If you manage to attract high-stakes gambling enthusiasts, a single customer can generate revenue for affiliate marketers through the RevShare model over a long period of time.

Continue talking about target audience, types of players standing apart. There are three categories of users depending on frequency of playing.

Note that these categories are based on playing frequency and do not necessarily indicate the level of skill or the amount of money wagered by each player.

Players’ behavior is significantly influenced by their level of experience and knowledge in Gambling activities.

Beginners are more careful compared to experienced players who possess greater confidence in their skills. An inexperienced player is at a disadvantage compared to a hardcore player who possesses extensive knowledge and understanding.

To maximize earnings, it is advisable to target beginner players. This entails identifying a new audience that is unfamiliar with online Gambling and employing strategies to encourage them to engage in.

How to Promote Gambling Offers?

Promoting Gambling offers, it’s crucial to make a careful consideration of various factors, including the type of offer, target audience, and industry trends. While there is no one-size-fits-all answer, here are some general tips to maximize the effectiveness of your gambling affiliate campaigns:

1. Consider Seasonality

For example, Sports Betting is more popular during fall and winter due to major sporting events. Tailor your offers to match seasonal trends. Promote Sports Betting during relevant events like the Super Bowl or World Cup. Focus on Casino games during spring and summer months.

Therefore, affiliates need to be aware of upcoming sporting events when users will be particularly active in sports betting. For example, the World Hockey Championship will be held from May 10 to 26. Also in the summer, Euro 2024, an important event for football fans, will take place from June 14 to July 14.

We can recommend that affiliates keep an eye on trends, as well as keeping up to date with the calendar of sports and other events.

2. Timing is Key

Identify the optimal time of day to run your Gambling offers based on your target audience. Casual users may be more active in the evenings or on weekends when they have leisure time. Hardcore users might be more receptive after experiencing a big loss or during a dry spell.

In casinos, the active time of attendance is very important. As a rule, online casinos get the maximum influx of users from 20:00 to 02:00. At this time, the fund is more actively accumulated.

3. Stay Updated with Industry Trends

Follow current trends. Mobile Gambling is a growing trend, so consider running mobile-specific offers to reach a broader audience. Explore emerging technologies, innovative gameplay features, or new gambling concepts to stay ahead of the competition.

One of the trends is the growth of the cryptocurrency market. It is driven not only by the dynamics of the gambling industry, but also by a number of other factors. In 2023, there was an impressive increase in the volume of cryptocurrency transactions — more than 70 times compared to the previous period. This creates favorable prospects for attracting capital and new players.

Changes are also taking place in the selection of GEOs. For example, in 2023 Africa became relevant in the context of traffic. This direction with a minimal level of competition in the market remains at the top in 2024. One of the main advantages of this GEO is the affordable cost of entry.

4. Create Compelling Content

Develop high-quality content that entertains, and engages potential customers. Highlight the unique features, bonuses, and benefits of the Gambling offers to entice users to participate.

Check out examples of Gambling ads creatives, before you start creating your own promotional materials. Use in the creatives such approaches as win-win solution, storytelling, personalization, call to action strategies, questions, include the sense of urgency. 

5. Compliance and Responsible Gambling

Adhere to legal and ethical guidelines. Ensure compliance with regional regulations and age restrictions to maintain a trustworthy and responsible image.

It is important to note that the tightening of advertising restrictions is not intended to stifle industry growth, but rather represents necessary measures for effective oversight and control.

Many jurisdictions prohibit gambling advertising directed at children and adolescents. This may include prohibiting the use of media aimed primarily at children and adolescents, such as cartoons, children’s programs, etc.

Advertisements must contain statements about the potential dangers of excessive gambling. Advertisements should clearly state age limits and emphasize that the participation of minors in gambling is strictly prohibited.

6. Track, Analyze, and Optimize

Use analytics tools to track the performance of your campaigns. Monitor key metrics such as click-through rates, conversions, customer acquisition costs. Analyze the data to identify trends, optimize your strategies, and improve campaign performance over time.

How to Choose GEO for Gambling Offers?

Gambling is illegal in many parts of the world. So, it may be challenging to find the target audience and promote offers. To overcome possible difficulties, you need to take into account several rules:

• Legal Considerations: Ensure that Gambling is legal in the country or region you are targeting. Learn the regulations and restrictions in each jurisdiction to ensure compliance;
  
  
• Population Size: A larger population generally indicates a larger potential customer base, providing more opportunities for engagement and conversions;
  
  
• Average Income Level: While wealthier users may be more likely to engage in Gambling activities, they also tend to be more discerning and cautious about online scams. Therefore, it is crucial to offer high-quality, trustworthy experiences to gain their trust;
  
  
• Emerging Markets: Keep an eye on emerging markets, particularly in Tier-3 countries, where Casino and Betting offers may be relatively new. These markets can present untapped opportunities for growth as they are less saturated and may have a growing interest in gambling activities.

It is essential to conduct thorough research, consult legal professionals if necessary, and stay updated on the regulatory landscape to ensure compliance and effectively target the offers in the most suitable locations.

For each direction in Gambling, the list of top GEOs is different. For example, in Betting among Tier-1 popular countries such as:

• United Kingdom — football, horse racing, and cricket;
• France — football, horse racing, and tennis;
• Germany — football, Formula 1, tennis, and handball;
• United States — basketball, American football, baseball, and hockey;
• Canada — hockey and basketball.

These countries are suitable for experienced affiliate marketers. But if you just start your way, we can recommend the following GEOs:

• Brazil. It is renowned for its love of football. You can also promote offers related to volleyball, Formula 1, and basketball;
• Thailand. Thai boxing is the most popular sport in the country, with athletes holding leading positions in world ratings and championships in this discipline.
• Pakistan. Cricket is the most popular sport in the country, and Pakistan’s cricket team is one of the strongest globally, competing with teams from Great Britain, Australia, and India.

As for Online Casinos, the popular GEOs are a little bit different. Take Brazil, for instance. The country has recently implemented gambling legislation, making it a newfound opportunity for profit in 2023. While it may pose some challenges for beginners, those willing to put their skills to the test will find a treasure trove of potential earnings awaiting them.

When it comes to Asia, Vietnam has emerged as the top traffic generator for Gambling native ads, surpassing familiar markets like India, Indonesia, and Bangladesh. Vietnam currently leads in terms of total native traffic generated for Gambling and Betting. Meanwhile, the Philippines continues to provide a stable and reliable market for affiliate marketers in the industry.

Gambling Compliance and Legal Considerations

Gambling vertical has several restrictions that influence the affiliates work. Depending on the GEO, you need to understand the specific laws and regulations of the country. These may include national laws, regional regulations, and industry-specific guidelines.

Ensure strict age verification processes are in place to prevent underage individuals from accessing Gambling platforms. Comply with legal age restrictions and implement robust age verification mechanisms to protect vulnerable individuals.

Let’s determine where Gambling is prohibited and allowed.

Note: We cannot guarantee that the information provided in the table is correct for each country. Gambling regulations often change within countries. Please consult with experts before launching a campaign.

Ways of legislative regulation of gambling advertising:

• Ban on advertising to minors: Many countries prohibit gambling advertisements directed at children and adolescents. The law prohibits the involvement of minors in Gambling. These regulations are intended to protect young audiences from the temptation to gamble and to prevent the normalization of such behavior at an impressionable age;
  
  
• Warning about risks: One of the most common content requirements is that warnings about the risks of gambling addiction must be included. Usually, advertisements must contain explicit statements about the potential dangers of excessive Gambling and encourage responsible Gambling;
  
  
• Advertising Licensing: In some jurisdictions, prior authorization or licensing is a prerequisite for advertising Gambling. Regulatory authorities monitor this and are authorized to take swift action against advertising violators. Penalties for non-compliance can range from heavy fines to revocation of advertising licenses.

Comply with advertising standards and guidelines set by the country’s regulatory authorities. Avoid misleading or deceptive advertising practices and ensure that your marketing materials are honest, accurate and do not target vulnerable individuals.

Sources of Gambling Ads

There are some limitations in promoting Gambling Offers. For example, social networks – Facebook and YouTube – do not allow advertising Casino, Betting and other activities. Google restricts the promotion of real money physical gambling, live poker tournament broadcasts. Online casino ads require additional certification from Google.

However, there are enough sources to promote Gambling offers effectively. Let’s delve deeper in the ad formats that are allowed in Gambling.

Push Notifications

In Gambling, time is of the essence. Decisions need to be made in seconds, so the ability to contact potential players in real time is a huge advantage. Generally, push networks are allowed to work with Gambling. You can find a list of the best push networks to join.

Push notifications are an effective means of promoting Gambling offers. People often make decisions based on their emotions, so they are more likely to react to an offer as soon as they see it.

Gambling push ads are interactive. They’re great at getting people’s attention. In addition to this, push notifications reach a wide audience who use mobile phones.

Pop Ads

Pops are a very effective form of advertising. They are noticeable, so users rarely miss them. Pops should be placed on websites with a large volume of traffic, because the ads will definitely be seen by the target audience.

In addition, Gambling pop ads are an inexpensive promoting format. They will suit those who want to reach a large audience without spending a lot of money, because even premium sources of traffic in Gambling are quite cheap.

Native Ads

Native ads also have many advantages in Gambling. This type of advertising is integrated so naturally that these ads look like normal articles. Therefore, users don’t always realize it as an advertisement.

Native ads do not annoy users at all and are quite effective in overcoming banner blindness. It can also easily cope with AdBlock.

Native ads do not bore users, which is usually the main disadvantage when we talk about other formats suitable for gambling.

Social Networks

Instagram and Facebook continue to be popular sources of traffic for Gambling advertising. However, it is important to note that Facebook and Instagrams as a part of FB have implemented stricter rules for advertising campaigns, making it more challenging for affiliate marketers. Facebook has a negative stance toward Gambling-related content, and accounts can be banned for promoting such offers directly. To work around this, affiliates may need to use creative strategies to mask the nature of their ads while complying with Facebook’s guidelines.

Telegram is also a platform commonly used for Gambling advertising. You can drive traffic from various social networks to the Telegram channels, then redirect users to the desired landing pages. Alternatively, you can collaborate with popular channel owners to purchase advertising posts or launch campaigns via Telegram ads. But it is crucial to ensure the audience of the chosen channel is engaged and active.

How to Develop Creatives for Online Gambling Offers

The affiliate’s task is to develop creatives, prelandings and landing pages that will attract traffic. Often CPA networks and advertisers offer their own materials. However, sometimes affiliates have to develop creatives themselves.

We’ve already talked about Examples of Gambling Ads Creatives, but let’s sum up the key points in online Gambling advertising:

• Win-win Solution: To captivate and engage users effectively, it is essential to emphasize Gambling opportunities that offer clear and appealing winning potential. One powerful approach is to provide tempting rewards, such as deposit bonuses or free spins, as prizes;
  
  
• Storytelling: Storytelling serves as a powerful tool to engage audiences and make the gambling experience relatable. By sharing stories of actual users who have experienced remarkable success, affiliates can create a sense of authenticity and credibility;
  
  
• Personalization: Customizing Gambling ads to suit the preferences and characteristics of individual users helps create a sense of relevance and resonance;
  
  
• CTA (Call to Action): A call-to-action serves as a clear directive that encourages users to take the desired action. By explicitly stating what you want users to do, such as “Sign up now,” “Download our app,” or “Explore our exciting games,” you provide a sense of direction and purpose;
  
  
• Questions: Questions are a powerful tool to captivate your audience. By addressing their desire to make quick money, you tap into a common aspiration and create a strong connection with your target audience;
  
  
• Sense of Urgency: By offering limited-time offers and promotions, and incorporating phrases such as “Limited time offer” or “Exclusive today only,” you effectively instill a sense of urgency that encourages users to take immediate action.

What concerns prelandings and landing pages, we recommend you to use gamification elements that make customers more likely to continue playing. Also you may show bonuses and how to receive them, especially if you’ve advertised this in creatives or on a pre-launch landing page. All these points work in affiliate marketing for online casinos as well.

Best Gambling CPA Networks

After you’ve definitely decided to develop in affiliate Gambling, there may be a quite logical question: where to find offers? Most often affiliates cooperate with Gambling CPA networks or programs where advertisers place their offers.

Such platforms control affiliates’ interactions with advertisers, offer opportunities to track campaign performance, and allow affiliates to keep track of their finances.

In the article “Best 13 Gambling CPA Networks”, you’ll find the list of the CPA platforms with top Gambling offers to join. Read their descriptions and choose the suitable one.

Trends and Opportunities in Gambling Affiliate Marketing

The Gambling affiliate marketing industry continues to evolve, and several trends and opportunities are emerging.

• AI Integration: By harnessing AI-driven algorithms, affiliates can analyze extensive player data to predict behavior patterns, enabling them to tailor their campaigns with unparalleled precision. This data-driven approach not only enhances the user experience but also significantly boosts conversion rates and player retention;
  
  
• Mobile Optimization: Smartphones have revolutionized the accessibility of online content, including the iGaming industry. Affiliates have come to understand the significance of mobile optimization in engaging with players who are constantly on the move. Responsive websites, mobile apps have become indispensable tools for affiliates, as they guarantee smooth user experiences across different devices;
  
  
• Personalization: Affiliates are recognizing the significance of personalization as a crucial factor for success in offers promotion. By customizing the content, and recommendations to match individual player preferences, affiliates can create a highly engaging and relevant user experience.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.