Domain Parking: How to use it in affiliate marketing

The use of domain parking has emerged as a strategic tool for affiliate marketers and advertisers. By effectively leveraging domain parking, affiliates can capitalize on dormant web domains to attract traffic, generate leads, and ultimately boost their affiliate earnings.

This article delves into the intricacies of domain parking within the realm of affiliate marketing, exploring its benefits, implementation strategies, and best practices to empower marketers in maximizing their online potential.

What is Domain Parking?

Domain parking is a practice of registering a domain name and then placing a simple webpage on that domain with the goal of earning revenue through advertisements or affiliate links without actually developing the site further.

Domain parking involves acquiring a domain with the plan to use or sell it at a later time.

These domains serve a crucial function in transitioning users from their current page to the designated landing page. Parked domains facilitate an automatic redirection to the advertiser’s offer page.

If you’re new to affiliate marketing, read our article to understand what CPA marketing is.

Pros & Cons of Domain Parking

Domain parking has numerous benefits in affiliate marketing:

• Parked domains provide a budget-friendly method to uphold an online presence without the costs associated with hosting and constructing a complete website;
  
  
• Passive income can be earned through advertisements or affiliate links featured on the parked page. Although the revenue generated can fluctuate based on variables like website traffic and advertiser interest, this setup offers a potential revenue stream that demands minimal effort from the domain owner;
  
  
• By parking domains associated with a brand or industry, advertisers can enhance their online presence and safeguard their brand integrity. These domains can act as supplementary gateways for potential customers to discover the company’s website, enhancing brand visibility and channeling traffic to the primary site.
  

Despite all these benefits, domain parking has also disadvantages that affiliates and advertisers need to take into account:

• These domains are vulnerable to cyber scammers who register sites to capitalize on other people’s brands or trademarks. This can lead to legal conflicts and damage the reputation of the affiliate or advertiser if these domains are used for deception or fraud;
  
  
• Domains with basic content may not be at the top of the search engine rankings. Without relevant and valuable content, attracting organic traffic and achieving high search engine rankings can be difficult;
  
  
• If a parking lot page is cluttered with unnecessary ads or lacks relevant information, visitors may encounter a poor user experience. A poorly designed page can frustrate visitors and undermine trust in the owner, creating a negative perception of the brand.
  

Parked Domain Traffic

Traffic generated through parked domains is commonly referred to as Zero-click or Domain redirect ads. It involves redirecting users from a “parked” domain to the advertiser’s landing page.

The process relies on user errors when they input a query, brand, or website name into the search bar. For example, if a user types “Addidas” instead of “Adidas” and presses enter, they are swiftly redirected to the advertiser’s landing page, which could feature an eCommerce offer like sneakers or any other promotion.

The redirection from the parked domain to the landing page occurs instantaneously, preventing the user from realizing they landed on a parked domain. This seamless transition eliminates any confusion.

The term “Zero-click” is often used to describe this traffic type, as users do not need to click on any ad to access the landing page; it appears if they make typing errors.

Domain redirect traffic has the advantage of capturing the user’s full attention on the landing page. Since users land directly on the intended page without additional clicks, they are typically more engaged and receptive to the content presented. Leveraging this focused attention can significantly benefit advertisers.

Domain parking is available in many affiliate networks at once. In our article top 10 CPA networks for advertisers you can find such platforms and join them as an advertiser.

How to Get Parked Domain Traffic?

Obtaining redirect traffic involves creating or acquiring parked domains that can be used for various purposes, such as advertising campaigns.

However, a key challenge arises for those aiming to profit significantly from parked domains: they must register numerous domains and possess expertise in configuring “redirecting ads”.

To address this challenge, opting for an affiliate network that maintains a database of popular parked domain names can be advantageous.

Process of Generating Direct Click Traffic

Let’s delve into the mechanics of generating direct click (parked domain) traffic.

1. To start, you require a user, an affiliate marketer, an advertiser, a “parked domain,” and a service that acts as the intermediary, consolidating all these elements within an affiliate network;
   
   
2. When users incorrectly input a popular domain name and press “Enter”, they are swiftly rerouted to parked domain pages, properties owned by marketers;
   
   
3. The system meticulously scrutinizes incoming user data, encompassing technical details such as location, device type (be it a computer or mobile phone), operating system, browser, along with the significance of misspelled domains and IP addresses. This data is relayed to an affiliate network to pinpoint the most suitable offer;
   
   
4. During the process, the affiliate network evaluates bids from various advertisers in tandem with the user’s technical criteria. Subsequently, upon selecting the highest bid, the network’s system seamlessly redirects the user to an offer page. This transition is so seamless that users may not even realize they were on a parked domain, promptly landing on the targeted advertising page;
   
   
5. As a parked domain surfaces, its owner is duly compensated.
   

Leveraging affiliate networks, domain owners can effortlessly monetize their parked domains. Additionally, marketers can explore alternative revenue streams such as banner ads or push subscriptions to further enhance their earnings potential.

Benefits of Domain Redirect Traffic

Targeted Audience Engagement

One of the primary advantages lies in the engaged audience that actively seeks out the content they are presented with. Users focus on the screen intentionally, without distractions from traditional ads.

Non-Intrusive Format

Building upon the previous point, ads seamlessly integrate without disrupting user activities or diverting attention. The advertising network ensures smooth and instantaneous transitions, preserving a positive user experience.

Enhanced Conversion Rates

Thanks to this meticulous approach, conversion rates (CR) for domain advertising campaigns soar above other traffic formats. The CR is reported to be 10 times higher than that of pop-up ads, showcasing the effectiveness of this strategy.

Superior Quality and Engagement

Traffic sources are meticulously categorized by RichAds, with Premium sources standing out for their conversion potential. Approximately 80% of RichAds domain traffic originates from these premium sources, underlining the quality and engagement levels of this traffic type.

Diverse Geographic Reach

Misspelled site names and queries are a global phenomenon, making domain traffic universally applicable across all regions. This versatility allows advertisers to tap into diverse geographic markets without restrictions.

Which Verticals are Most Compatible with Domain Redirect Ads?

There are the top verticals for parked domain traffic:

1. Nutra/Health;
2. eCommerce;
3. Gambling;
4. Betting;
5. Dating;
6. Sweepstakes.

Choosing the vertical for CPA marketing is crucial for the effective promotion of CPA offers. It dictates the selection of offers to market, the audience to target, and the tactics affiliates will use to boost conversions.

How to Make Money with Domain Parking

Implementing these strategies can transform domain parking into a profitable venture, potentially yielding hundreds or even thousands of dollars per month.

Researching Expired Domains

The primary consideration should be the domain’s existing traffic. Use platforms which offer valuable tools. These resources enables you to search for deleted, expired, and marketplace domains that are awaiting acquisition.

Analyzing Expired Domains

Dive into specific verticals by scrutinizing domain keywords using available tools. These analytical resources aid in pinpointing the most relevant domains within your niche. Apply filters to narrow down keywords, characters, or preferred domain extensions related to the advertising field.

Selecting Parking Platforms

Upon successful domain registration, proceed to park the domains with affiliate networks or reputable parking companies.

Parking Your Domains

While several tools streamline domain parking, managing numerous domains can pose a challenge. The most efficient method entails directly pasting the sponsor’s HTML code into the provided space.

As a final tip, refrain from driving traffic to your parked domains directly or through referrals, as these practices contravene most parking companies’ policies.

Top Domain Parking Services

Typically, many affiliate networks offer to park a domain using their service. However, if you are working with an affiliate network that does not offer this option, we suggest familiarizing yourself with the list of services:

1. GoDaddy

GoDaddy offers more than just web hosting and domain registration—it also provides a premier domain parking service known as CashParking.

We suggest creating a CashParking account to park your domains within your CashParking portfolio, enabling you to showcase ads and generate income through visitor clicks.

Through their CashParking feature, you can earn as much as 80% of the advertising revenue from your parked domains, along with a complimentary GoDaddy Auctions membership as part of their service.

2. Sedo

Sedo stands out as a prominent and highly regarded platform providing top-tier domain parking services, enabling you to generate revenue through visitor clicks on ad links displayed on your parked domains. With an extensive advertising network and real-time reporting capabilities, Sedo empowers you to monitor your earnings and traffic instantly.

To access their parking services and start earning from the advertisements displayed on your parked domains, it is essential to create a no-cost account on Sedo’s website.

3. ParkingCrew

ParkingCrew is a top-tier domain parking service provider known for its marketplace-free operation, which translates to minimal overhead expenses. With a user-friendly interface and transparent statistics, ParkingCrew simplifies the parking process.

To start earning revenue from the ads displayed on your parked domains through ParkingCrew, it is necessary to register an account on their website and add your domains to their parking program.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.