Maximize Crypto Traffic: Key Strategies in 2024

Crypto advertising plays a crucial role in promoting products and services within the industry to an engaged audience. With the rapid growth of crypto exchanges and advancements in blockchain technology, competition within the crypto space has intensified. As a result, it has become increasingly important to generate awareness and establish trust within the crypto audience.

In this article, we will discuss how to gain Crypto traffic in affiliate marketing.

Does Crypto Traffic Worth It?

The crypto industry has experienced exponential growth in recent years. With the increasing adoption of cryptocurrencies and blockchain technology, there is a vast and expanding market to tap into.

Today, there are a lot of stories about people who have achieved great success in the cryptocurrency industry, inspiring others to seek the same success. As a result, people of all income levels are investing in cryptocurrencies.

According to Triple A, 420 million digital currencies users were counted in the world in 2023. In 2021, Bitcoin achieved an impressive annual growth rate of 60%. What is more, 2024 marks the rise in the value of bitcoin. Since the beginning of this year, it has grown by 21.6%, that is, to $51.374.

Looking ahead, the digital currency market is projected to continue its upward trajectory, with a compound annual growth rate of 56.4% expected from 2019 to 2025. These figures underscore the remarkable potential and sustained growth of the digital currency market in the nearest future.

Peculiarities of Crypto Traffic

Before exploring how to gain crypto traffic, let’s find out its peculiarities that all affiliates have to know working in this vertical:

• Crypto vertical is sensitive, as there are many strict advertising regulations compared to other verticals. Consequently, careful targeting of Crypto ads is crucial. Advertisers won’t pay you for leads that are younger 18 years since almost all countries, especially Tier-1 and Tier-2 GEOs, prohibit access for minors;
  
  
• Crypto is a highly competitive vertical. Increasing crypto traffic can be a costly endeavor as it’s one of the most expensive niches in advertising. Clicks on this type of ads generally come at a higher price compared to others. For example, the Advertise CPA network suggests $1.42 per one click. To remain competitive and succeed in this space, you may need to bid higher and employ more aggressive techniques;
  
  
• Crypto advertising is not possible on all platforms. Some allow it only with special permission or restrictions, such as Google Ads or Facebook.

Remember about all these points, if you want to launch Crypto ad campaigns to attract users successfully.

Target Audience of Crypto Vertical

Today, the Crypto audience looks like this:

• Male — 78% of clients;
• 25 to 40 years old;
• Higher education;
• Above-average income (The average annual income of such a client is from $130,000).

Among people without higher education, less than 5% of cryptocurrency holders.

What concerns GEO, the best decision is Tier-1 countries like USA, Australia, Canada. This list can be supplemented with Argentina, Indonesia and Thailand.

Best 5 Crypto Traffic Sources

Not all promotional sources allow to promote crypto (for example, Facebook, Instagram, Google). We suggest getting acquainted with the list of sources that allow and that have performed well. In order to increase Crypto traffic, you can use push notifications, pop ads, native ads, SEO and YouTube. These are the most effective ways, and the list can be added with your own preferences.

1. Push Notifications

Push notifications are one of the best ways to attract traffic. Usually, to attract users alerts are used.

Push notifications are messages that appear as notifications on users’ screens. The benefit of this format lies in capturing users’ attention. Unlike banner ads, push notifications typically evade ad blockers and are challenging to disregard.

Another benefit of push notifications is user tolerance. Users voluntarily sign up to receive push notifications. This is why this ad format has a high click-through rate (CTR). The user can opt out of receiving notifications at any time, and this helps to strengthen audience tolerance.

The success depends on the sales funnel that should include creatives, prelandings and landing pages. You can analyze your competitors’ creatives with Spy Tools, choose references, adapt them to your offer and create a few unique ones. After the test, you can choose the option that works and continue to drive traffic that way. Look through the list of the best Push networks.

2. Pop Ads

Pop ads are one of the popular ways of attracting crypto traffic. This ad appears in a new browser window as soon as the user clicks on any part of the page. Such ads attract users’ attention with a flashing tab or browser icon.

Pop ads possess the advantage of being highly effective in capturing users’ attention. Unlike banner ads, pop ads are difficult to overlook, making them highly engaging.

3. Native Ads

Native advertising is an effective tool. It is organically added to the content of the site on which it is placed. Therefore, native advertising does not stand out among the rest of the content and does not cause irritation to users. Sometimes it is even difficult to understand whether it is really an advertisement.

Native advertising allows you to bypass banner blindness and blockers. In addition, it has a positive impact on the brand recognition of the promoted product.

4. SEO

SEO allows to promote a specific Crypto website or blog. This method can be especially useful for publishers that have their own platforms and where they place offers.

Therefore, we recommend you to definitely optimize the resources. For example, you can use Google’s manuals, as well as our simple advice:

• Competitor research: Conduct a competitor research and analyze the content strategies of successful crypto-related websites. Identify how they catch attention,  what features they emphasize, check the SpyTools to see what the ads focus attention on.  Examine their top-performing articles, or other content formats and leverage this information to differentiate yourself and find unique ways to stand out;
  
  
• Keyword analysis: Using special tools you will conduct comprehensive keyword research and identify popular, relevant keywords associated with cryptocurrencies that have a high search volume and manageable competition;
  
  
• Quality content: Take the time to create high-quality and informative content that will be of interest to users;
  
  
• Usability: The usability of a website refers to how easily and effectively users can navigate and interact with it. A good website is intuitive, user-friendly, and provides a positive user experience.

SEO increases the relevancy of a website in search results. However, search engines often change their algorithms, which can affect the stability of a website’s position in search results. Therefore, regularly update and optimize your site to keep it from losing positions.

5. Youtube

Against the rest of the social media and platforms, YouTube stands out significantly being the largest video platform in the world. This platform serves as a hub where crypto specialists frequently seek the latest news, tutorials, and insights on crypto.

Note that YouTube is part of Google. Therefore, Crypto advertising can only be run through bloggers’ videos.

Partnership with YouTube influencers can greatly expand your presence within the Crypto community. The influencers make an impact on the opinions and decisions of users, and promote your crypto-related products and services. This channel is effective in building trust and credibility with the target audience.

Top Crypto CPA Networks

But before you start creating ads, you need to find an offer with the help of an affiliate network. There is a list of the best Crypto CPA networks.

Also, you can read the article “Best Crypto CPA Affiliate Networks” to find more lucrative Crypto affiliate platforms.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.