Pop Ads

Veranika Minina 27 February 2024

Pop ads, also known as pop-up or popunder, is a form of advertising format in affiliate marketing. The examples of this format are windows and banners that open up or under the opened page.

Let’s find out what a pop ad is, how it works, what the best verticals for this ad format are, and which advantages it has.

Pop Ads Meaning

Pop Ads format refers to a form of online advertising often used in affiliate marketing. They are a type of display advertisement that appears in a separate window or tab, either on top of or beneath the main browser window. Pop ads typically appear when a user visits a website or clicks on a specific link.

In the context of affiliate marketing, pop ads are commonly used by affiliates to promote products or services and earn a commission for each successful referral or sale. Affiliates integrate pop ad scripts provided by CPA networks into landing pages.

When a visitor interacts with the affiliate’s website or triggers a specific event, such as clicking a link or attempting to exit the page, a pop ad window opens and displays an advertisement. The ad may be related to the content of the affiliate’s website or the user’s browsing history.

Best Verticals for Pop Ads

The top verticals for Pop ads are Gambling, Betting and Finance. These verticals are “evergreens” and have been in the leadership position for a long time.

Advantages of Pop Ads in 2024

This ads format doesn’t lose its popularity in 2024, and there are the reasons:

  • High visibility: Pop ads grab users’ attention since they appear in a separate window or tab, often overlapping the main content. This visibility increase the chances of users noticing and engaging with the offer;

  • Cost-effective: It is relatively cost-effective compared to other forms of advertising. The cost per impression or cost per click rates are often lower than that of other display or search ads;

  • Wide reach: Pop ads can be displayed across a wide range of websites and platforms, providing affiliates with the opportunity to reach a broader audience;

  • Quick setup and testing: Implementing pop ads can be relatively quick and straightforward. Affiliates create and launch pop ad campaigns in a short amount of time, allowing them to test different offers, landing pages, or targeting strategies to optimize their campaigns.

Note that there are potential drawbacks and limitations of pop ads. Many users find them intrusive and bothersome, which can result in a negative perception of the brand. The effectiveness of pop ads is further hindered by the prevalence of pop-up blockers and ad-blocking software, significantly reducing their reach. Moreover, regulatory authorities and growing user privacy concerns have prompted stricter regulations and policies surrounding pop ads in numerous jurisdictions.

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