Tier-2 Countries

Veranika Minina 27 February 2024

Tier-2 countries are developing countries. These GEOs have lower payouts, but less competition than Tier-1 as well. So the affiliate’s total revenue may be even higher.

Tier-2 Countries Meaning

Tier 2 countries are developing economies as well as fairly developed. These countries boast evolving technological landscapes and increasing purchasing power, making them attractive prospects for advertisers and affiliates.

These locations may be politically stable, but may also have risks with respect to the legal system, investor protection and external factors such as conflict. Residents in these countries may have average or above average levels of education, but not at the level of Tier-1 countries.

In these GEOs, subscription-based information products or Dating platforms have shown promising results, provided that the marketing funnel is thoughtfully localized. Dating platforms, as well as Nutra/Health products, are particularly poised for success in this market.

List of Tier-2 Countries

  • Albania;
  • Andorra;
  • Argentina;
  • Belarus;
  • Bosnia and Herzegovina;
  • Brazil;
  • Bulgaria;
  • Croatia;
  • Cyprus;
  • Estonia;
  • Greece;
  • Hong Kong;
  • Hungary;
  • Japan;
  • Latvia;
  • Lithuania;
  • Macedonia;
  • Malta;
  • Moldova;
  • Montenegro;
  • Republic of Korea (South);
  • Romania;
  • Russian Federation;
  • Serbia;
  • Singapore;
  • Slovakia;
  • Turkey;
  • Ukraine;
  • United Arab Emirates.

Tier-2: Pros and Cons

ProsCons
The audience is willing to pay when interested;
Average payouts;
Average CPC or CPM;
Few restrictions on launching ads (depending on GEO);
Moderate competition;
Significant traffic volumes.
Localization of creatives and landing pages is necessary;
Less popular products and brands may have lower conversion rates;
Market research is essential;
Payment methods need to be verified.

Effective Marketing Strategies for Tier-2 Countries

To achieve success during offers promotion in Tier-2 regions, use these recommendations:

  • Localization: Cultural sensitivity and localization are vital when conducting marketing campaigns. It is essential to approach these markets with a thorough understanding of local customs and values. This involves customizing content, tailoring marketing messages to align with local preferences, and even adapting campaign visuals to reflect the local demographics. By implementing these adjustments, not only will the marketing efforts become more relevant, but they will also foster trust and connection with the target audience;

  • Diverse Marketing Channels and Strategies: The preferences for digital channels can vary from country to country. While social media campaigns may resonate well in certain markets, others might rely on email marketing or influencer partnerships. To determine the most effective channels, it is crucial to analyze the media consumption patterns in each market;

  • Payment Rules: Having a comprehensive understanding of the regulatory environment and payment infrastructure is essential. This includes complying with local advertising laws and adapting to preferred payment methods in the target markets. By staying informed and maintaining flexibility, affiliates can effectively pass through these challenges.

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