What is CPA affiliate marketing and how to choose the best CPA Network in 2024
Affiliate marketing holds a valuable place in the world of online advertising. The main figure here is an affiliate marketer who promotes different products and receives a percentage of profit from each sale.
Affiliate marketing encompasses various types of marketing, one of which is CPA marketing. To make a long story short, CPA marketing works in a slightly different way than affiliate marketing. In this field, the specialist is paid for a specific action carried out by the client.
CPA marketing networks play one of the key roles here, serving as a place where CPA affiliate marketers can find the best CPA offers from offer owners.
Let's delve deeper into the essence of CPA networks, how top CPA networks work, what are their benefits, and how to choose the best CPA network.
What is CPA Marketing?
CPA marketing is a part of affiliate marketing that helps businesses find new customers online using a very convenient business model.
This model is called CPA, or “Cost Per Action/Acquisition”. It stands on the marketers that earn a certain reward when the users that they engage make specific actions such as: filling out forms, sign-ups, app downloading, games or VPN installations, code entries, purchasing, etc.
A marketer, influencer, or affiliate gets a commission after users complete a specific action that was specified in the offer.
For businesses (they are called advertisers) this is a great option because they pay exactly for the action that they expect from their potential clients. Both affiliates and advertisers make profits from this cooperation.
How CPA differs from general marketing
CPA marketing differs from general marketing by offering distinct advantages:
For the offer owner (or advertiser)
it is an effective strategy to increase the number of clients and to find new audiences on the untapped online markets they have never tried before. When general marketing has no idea about where their clients come from (from the banner on the street, from the leaflets and other sources) and spends a lot of money on promotional activities that don’t promise to attract new clients, CPA marketing gives an excellent opportunity to pay exactly for the real client that comes from specific affiliate;
For affiliate marketers
joining CPA platforms opens a getaway to a wide range of offers and great profits. In this case, it is important for the affiliate to fulfill all the conditions specified in the offer.
What is a CPA Network?
We have already described a little bit of cooperation between the advertisers or the owners of the offers and the marketers who promote these offers. But how do they find each other? Using specific places - CPA networks.
A CPA network is a place where CPA offers are collected. Here the affiliate can find all the details about the offer and how it should be promoted as well as advertising materials. CPA or affiliate network also acts as an intermediary between advertisers and affiliate marketers.
These platforms suggest attractive prospects, including generous payouts, and an abundance of affiliate offers. Affiliate managers can help in offer and GEO selection, suggest which traffic source shows the best results for the offer, and much more. Their support helps to make successful launches.
What are the main advantages of CPA networks in 2024?
CPA networks attract advertisers with the opportunity to find a reliable partner to promote products.
For marketers, the best CPA networks give the possibility to choose the best offer among a great variety of offers on the market with pre-existing landing pages or create them themselves, as this is a profitable option.
Whether affiliates are experienced people or newcomers, almost all CPA marketing platforms provide them with technical support and all necessary promotional staff. A fundamental mission that CPA networks have is to count down the actual number of customers and ensure payments for the action performed by each client.
The main advantage of CPA networks for advertisers is to determine if marketers are doing business legally and can bring qualified leads. The other important option is that affiliate networks check for bot traffic and prevent advertisers from paying for air.
How do CPA networks work?
Safe work with CPA networks is possible due to the rules of the platforms. Most of them require not only registration on the website but also verification for CPA marketers. Only after successfully passing all the steps, users get access to personal accounts, where they can select and track offers, statistics, payouts, etc.
For users' convenience, CPA platforms introduce various tools:
- User-friendly dashboards to monitor progress and effectiveness;
- Advertisers’ custom-build software;
- Content, link, and download lockers;
- Live chats and 24/7 support.
If your goal is to earn working with affiliate networks, study the features and functions of the best CPA networks.
How much money can you make from CPA affiliate marketing?
Affiliates’ earnings differ as payouts are affected by traffic, vertical, experience of the specialist and others. An income can be $100, $1,000, $10,000 or even higher, but no one can guarantee this income on a monthly basis. It is OK when beginners in affiliate marketing earn $0.
Earnings amount depends on vertical and offer. Offers can be divided into types depending on payouts: one-time upon fulfillment of all conditions of the offer or several times payouts during the validity of the offer.
One-time payments can be divided into CPA, CPI, CPL, CPS, etc. In this case, an affiliate marketer’s earnings are directly dependent on users carrying out required actions.
Many platforms offer the RevShare model, in which the advertiser pays a percentage of the income from working with the attracted client during the entire time of cooperation. More often, this model is used in Gambling and Betting. The marketer receives a predetermined percentage of the advertiser’s revenue. According to the RevShare model, the reward can be received only if users have performed a targeted action. So, for the affiliates, it’s necessary to do all their best to bring leads — devise and implement a successful sales funnel.
The most preferable model is Hybrid: CPL+RevShare, according to which the marketer receives both money for each click and a determined percentage from attracted leads.
How to choose the Best CPA network in 2024?
There are huge amounts of CPA affiliate networks, that’s why finding the best one is so time-consuming.
Here are the key ideas to keep in mind when choosing the Best CPA network:
- Verticals. Today CPA marketing includes such verticals as Gambling, Gaming, Crypto, Finance, Nutra, E-commerce, Antivirus, Software, Dating, Sweepstakes, etc. Select a niche connected to your product or service;
- GEO. It is an important part of any promotion, as GEO helps to expand the audience;
- Reviews. A review of experts who have used the platform and studied its features will help you understand the pros and cons of the affiliate network;
- Payments. Each CPA platform has its own payment rules. They offer daily payments, once a month or one-time at the end of the cooperation;
- Payouts. Each CPA platform offers its own convenient ways to withdraw money. PayPal, Payoneer, WebMoney, Wire, cryptocurrency wallet, and withdrawal of funds to USDT, BTC are usually used;
- Transparency. CPA networks provide all users with tools to track offers, payments, etc. Almost all managers work 24/7 to help their clients solve any problem online.
On our website, you can find a list of the best CPA networks with reviews that include features, platform advantages, traffic types, GEO, payouts, and other important characteristics of the best CPA websites.
Benefits of joining CPA Networks
CPA networks are beneficial for both affiliate marketers and advertisers. Let's analyze the advantages of CPA platforms for each of them.
Benefits for affiliates
Marketers prefer CPA marketing as it is:
- Collection of top offers in one place.
Affiliate networks come up with offers so that professionals can compare them and accept the best one. Moreover, some offers are available exclusively in CPA networks, they cannot be obtained in other ways.
- Fast and stable payments.
Affiliate networks guarantee stable payments to affiliates. These can be one-time payments according to the offer or payments on a long-term basis.
CPA networks have a simple and intuitive interface. All the affiliate marketer needs to do is fill out the registration form and get approval from the website.
CPA platforms protect affiliates from deceptive advertisers.
Benefits for advertisers
Offer owners prefer CPA networks for the following reasons:
- Expansion of the audience.
Due to the variety of GEO and verticals, CPA marketing allows boosting goods to a wider audience.
- Creation of lasting customer relationships.
CPA network and diverse offers increase the probability that a potential client will become a full-fledged customer. It's all about the simplicity of the built relationships and trust.
- Control of the promotion process.
Advertisers can control the process of brand promotion. They set clear tasks and carefully monitor their implementation, adjusting the attraction of new customers through their personal accounts. So, the advertiser has an opportunity to abandon an ineffective partnership.
Conclusion
CPA networks are an effective way to boost products for advertisers and make money for affiliate marketers. A deep knowledge and understanding of how performance marketing works will help any specialist, no matter if you are just starting your journey in affiliate marketing or a professional with a lot of experience, succeed in this field. Study the market of the best CPA networks, their offers, the tools to make this interaction as beneficial as possible.
FAQ about CPA marketing and marketing platforms
Is CPA better than affiliate marketing?
CPA (Cost-Per-Action) marketing is based on a simple principle: you get paid for actions performed by your audience. Whether it’s to subscribe, fill out a form or make a purchase, every valuable action, not just clicks, generates revenue. Offers are provided to you by advertisers, and your success depends on how you promote them to your audience. There are offers from trial sign-ups to lead generation.
Affiliate marketing works on a different scheme: the marketer earns a percentage of sales. You can find offers from advertisers in CPA networks which connect advertisers with affiliate marketers and provide them with the unique platform for choosing offers, tracking sales, etc. The difference of affiliate marketing is that you can control the offers, i.e. select the best ones among a large number of options. An affiliate encourages the audience to buy a product through affiliate links.
Where to find the best CPA offers in 2024?
Each CPA affiliate network gives marketers unique offers depending on the vertical. We recommend looking at all the popular CPA marketing platforms and choosing the one that most closely matches your requirements.
Which CPA network pays instantly?
Payment frequency is different for each CPA network. Usually, affiliate platforms pay weekly and twice a month, less often daily, and 2-3 times a week. Daily payments are provided by such CPA affiliate networks as TerraLeads, dr.cash, etc.
Why do affiliates use CPA networks?
Any CPA network is a collection of a variety of offers from advertisers in one place. Such platforms make it easier for affiliates to search for an offer in the vertical they need. Usually, CPA networks work with a limited range of verticals, providing marketers with exclusive offers.
Where can I find the list of top 10 CPA networks in 2024?
On our website you can find the top 10 CPA networks for affiliate marketers. Also, there are TOP affiliate networks by verticals.
Where can I get a CPA link?
In order to get a CPA link, the affiliate marketer needs to register in the CPA network. Each affiliate platform has its own rules for registration: in one case, the whole process will take no more than 10 minutes, and in another case, it is necessary to undergo moderation. In order to pass registration successfully, fill in all mandatory fields with truthful information about yourself and your business. But remember that there are cases when CRA networks refuse to register without a reason.
As soon as you get into your personal account in the CPA affiliate network, you can start searching for offers. In order to get an offer, an affiliate needs to request a CPA link.