Pop Traffic: What is It in Affiliate Marketing and Where to Buy It

Pop traffic has emerged as a popular advertising method in the world of affiliate marketing. This ad format can be divided into two types — pop-up and popunder popunder traffic that capture the attention of users while they browse the internet.

Understanding what pops are is crucial for affiliate marketers looking to harness its potential. In this article, we will discover the pop traffic meaning and explore reliable sources where you can acquire it.

What is Pop Traffic in Affiliate Marketing?

Pop traffic is displaying advertisements in the form of pop-up or popunder windows on websites that users visit. Pop ads are highly efficient in grabbing the viewer’s attention, rendering them invaluable for marketers.

There are two types of pop traffic: popunder and pop-up. When a user visits a website or clicks on a link, a pop-up or popunder window containing an advertisement is displayed. Pop-ups appear on top of the current browser window, while popunders are displayed behind the current window and become visible when the user closes or minimizes the current window.

Let’s have a closer look at popunder and pop-up traffic as well as their differences.

Popunder Meaning

Popunder is a form of online ad in affiliate marketing that initiates a new window or tab discreetly positioned underneath the current active window. When a user visits a website featuring popunder ads, the ad loads in the background and remains concealed until the user decides to close or minimize the existing window.

Popunder is highly effective due to its non-intrusive nature. Unlike traditional pop-up ads, popunders allow users to continue their web browsing activities without distractions, increasing the likelihood of user engagement. As a result, people are more inclined to actively interact with popunders, making them a desirable advertising option.

Pop-up Definition

Pop-up is a type of online advertisement that appears suddenly and prominently on top of the current browser window. You can effectively advertise with pop-up traffic as it is designed to capture the user’s attention and deliver a specific message or advertisement.

Popups typically open as a separate window or overlay on a website when triggered by certain events, such as clicking a link, visiting a webpage, or spending a specific amount of time on a website. They can contain various types of content, such as text, images, videos, forms, or interactive elements.

Pros and Cons of Pop Traffic

Pop traffic has many benefits such as high visibility, attention-grabbing format, targeting capabilities, flexibility and creativity, cost-effectiveness. Let’s examine them.

Advantages

• High Visibility: Pop ads have a high visibility factor as they appear in separate windows or tabs, often covering a significant portion of the screen. This visibility increases the chances of users noticing and engaging with the ad;
  
  
• Attention-Grabbing: Pop traffic is designed to capture immediate attention by interrupting the user’s browsing experience. The sudden appearance of a pop ad can draw the user’s focus and generate curiosity, potentially leading to higher click-through rates;
  
  
• Targeting Capabilities: Pops can be targeted based on various criteria such as keywords, demographics, GEO, or browsing behavior. This targeting capability allows advertisers to focus their ads on specific audiences, increasing the likelihood of reaching relevant users and improving campaign performance;
  
  
• Flexibility and Creativity: Pop traffic allows advertisers to experiment with different ad formats, creative designs, and messaging. This flexibility helps in optimizing campaigns, testing various approaches, and refining strategies to maximize performance;
  
  
• Cost-Effectiveness: Pop traffic can often be more cost-effective compared to other forms of advertising, such as display or search ads. Advertisers typically pay for pop traffic on a per-view or per-click basis, allowing for better control over the advertising budget and potential return on investment.
  

Disadvantages

• Negative Perception: Pop ads are often seen as annoying or undesirable, which can lead to a negative perception. Users may develop a negative association with brands that use pop traffic, affecting their willingness to engage with future marketing efforts;
  
  
• Ad Blocking: Many users employ ad-blocking software or browser extensions to prevent popups and popunders from appearing. This can significantly reduce the reach and visibility of pop traffic campaigns, limiting their effectiveness in reaching the intended audience.

Best Verticals for Pop Traffic

Pop traffic is more effective in certain niches:

iGaming

The iGaming vertical is characterized by spontaneous decision-making. Users are easily enticed by visually appealing pop ads that offer exciting Gambling and Betting opportunities. Using high-quality graphics in popunders can attract this audience, especially when promoting free initial deposits.

eCommerce

eCommerce is another vertical where quick decisions are common. If users come across an attractive product in a pop ad, they are likely to click the link for more information. Pop ads are particularly effective when used to advertise limited-time discounts. Affiliate marketers can achieve significant conversions for their products using pop ads.

Dating

Pop ads prove to be impactful for Dating websites and apps. It is crucial to emphasize the importance of well-designed ads, as Dating often includes spammy websites looking for quick profits. Your ad should have an appealing color contrast and avoid any misleading information.

Pop Ads Examples

Before diving into the ads for pop traffic, it is essential to gain a comprehensive understanding of your target audience. It goes beyond simply knowing their demographic information; you need to delve into their preferences, challenges, and aspirations. Gaining comprehensive insights into the sources of your traffic allows you to make informed decisions regarding which pop traffic sources to stop and which ones to continue running.

The success of a pop-up and popunder relies on two key factors: timing and content. It is crucial to create content that not only appears at the appropriate moment but also grabs your audience’s attention and evokes their emotions.

Note: You don’t need to develop creatives for pop traffic. All you need to do is to use pre-landings and landing pages.

Tips for Effective Landing Pages for Pop Ads

There are several tips that you may use creating landings for you pop ads:

• Optimize Page Loading Speed: Ensure that your landing page loads quickly as users won’t wait for it to load. Since pop-up and popunder ads appear unexpectedly, users will only have a few seconds to evaluate the offer before deciding to close the new tab. Aim for a page weight of no more than 200 KB and a loading time of less than 1 second;
  
  
• Localize the Page: Since the landing page is the first place where users learn about the offer, it should be seamlessly accessible. Ensure that the page is correctly translated into the language of your targeted audience and includes popular payment methods specific to the region;
  
  
• Research Your Competitors: To stay updated and improve your pop-up or popunder advertising efforts, it’s beneficial to research what your competitors are doing. Use affiliate spy tools to gain insights into the strategies employed by other advertisers.
  

By implementing these tips, you can enhance the effectiveness of your landing pages for pop ads, improving user experience and increasing the likelihood of conversion.

Tips for Effective Pre-landing Pages for Pop Ads

In addition to a landing page, pop advertising also requires another form of advertising called a pre-landing page. Typically, pre-landings are shown before the actual landing page and serves as a means to prepare and engage the audience, allowing them to become more familiar with the product or offer. After going through the prelander, users are redirected to the main landing page where the main offer is presented.

You can add interactive elements to effectively engage the audience. The specific interactive elements used may vary depending on the niche. For example, in Gambling offers, a “free spin wheel” may be used, while eCommerce offers may include a survey about preferred clothing options.

By using pre-landing pages with interactive elements tailored to the specific niche, advertisers can enhance audience engagement and create a more immersive experience before directing users to the main landing page.

Where to Buy Pop Traffic?

The best way to get high-quality pop traffic is to discover a reliable ad network. Due to the characteristics of pop ads, there is a risk of unscrupulous companies artificially inflating the traffic you receive to charge higher fees. Working with a trustworthy network is essential to safeguard against receiving bot-generated and fraudulent traffic.

Joining an ad network, the next step is to fund your advertising account. It is essential to add funds before you can start running campaigns. While it is possible to set up campaigns without any money in your account, they will not begin running until you have added funds.

Also, you must establish an ad campaign for your pop traffic, which involves configuring all the necessary target parameters, creating a landing page and optimization.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.