Gambling Vertical

Veranika Minina 27 February 2024

Gambling Vertical is one of the popular niches in CPA affiliate marketing. The profit volumes are rising from year to year, that is why this vertical attracts both beginners and experienced affiliate marketers.

Gambling Vertical Meaning

Gambling is an activity that supposes users to risk their money to win money or other prizes.  The need for entertainment and wagering are at the heart of Gambling.This niche includes such subtypes as online casinos, online games, slots, online poker, sports betting. Each of these directions requires tailored promotion strategies. For example, Casino offers revolve around promoting online Gambling experiences in virtual casinos.

The Gambling vertical stands out for its potential for substantial payouts and diverse payment models, making it a lucrative opportunity to explore the niche and generate profits.

However, it’s important to acknowledge that the competition within this industry is fierce, with numerous individuals vying for a prominent position within the market. With a high number of affiliates seeking their share of the spotlight, standing out and establishing a successful presence in the Gambling vertical can be challenging.

How to Make Money in the Gambling Vertical?

First of all, you need to find offers. It’s recommended to join an affiliate network that cooperates with direct advertisers, collects their offers and provides marketers with it. Usually these offers are unique and exclusive, so you won’t find them in public resources.

There is a list of the Best 13 Gambling CPA Networks that you can join to find lucrative offers from direct advertisers.

Then define the best traffic sources. Today affiliates choose social networks, SEO, teasers, push notifications, popunder, and other ways to attract users.

Choose the creatives that help to attract users and retain them until they make a purchase. There are diverse approaches how to make the creatives:

  • Personalization: Use personal addresses in order to entice people. And the best way to use push notifications;

  • Win-win solution: Show the uniqueness of the offer, suggest users a win-win game or lottery. Everyone likes gifts, so users will be happy to take part in Gambling activities;

  • Storytelling: Tell users the story about an ordinary man who won a great sum of money like a million or even more. Don’t forget to add a name and a GEO of the person, for example, Jose from Brazil. This technique not only catches the attention but also forms a trust users relationship to the offer;

  • CTA (Call to action): Use imperatives in your creatives. Also you can add emphasize like “right now”, “today” to grab the attention;

  • Questions: To capture the interest of the audience, it’s essential to address the topics that resonate with them, such as their desire to earn money quickly. Ask a question and provide an answer immediately in the creative.

If you don’t have a possibility to make creatives by yourself, ask for help from the affiliate manager of your CPA network or program. But check the provided creatives to answer the criteria we’ve described above.

Commission Types

In Gambling vertical, such commission types as CPA, CPL, RevShare and Hybrid are used. Let’s delve in deeper:

  • CPA (Cost Per Action): Affiliates earn a reward for specific actions taken by users, typically for making a deposit. This payment model offers higher payouts, but it is more suitable for experienced affiliate marketers who possess the skills to drive traffic effectively to gambling offers;

  • CPL (Cost Per Lead): With this model, affiliates are paid for each lead generated. Payment is received when a user completes the registration process, including email confirmation. CPL is commonly used for DOI offers (Double Opt-In) within CPA networks;

  • RevShare: It does not have a fixed rate. Instead, affiliates receive a percentage of the online casino’s income from the players they referred. This payment continues as long as the user keeps playing and losing. RevShare allows affiliates to earn commissions over an extended period, rather than just a one-time payment;

  • Hybrid: This model is relatively rare, but can be an excellent alternative to RevShare. It combines elements of CPA and RevShare, offering both a reward for the player’s initial deposit and a percentage of the casino’s overall income.

These payment models provide options for affiliates to choose the most suitable approach based on their experience, budget, and desired earning potential.

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