Top 5 Traffic Sources for Nutra in 2024

Veranika Minina 28 June 2024 Guide Nutra Traffic Sources
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Table of contents:

  1. Nutra Vertical in Affiliate Marketing
  2. Types of Nutra Offers
  3. Best 5 Nutra Traffic Sources
  4. Top GEOs for Nutra Vertical
  5. How to Develop Creatives for Promoting Nutra
  6. Top Nutra Affiliate Networks in 2024

Nutra vertical is a niche in marketing, encompassing a range of products such as weight loss, biologically active and sports supplements, male potency drugs, health products, and beauty goods.

In this article, we will provide valuable insights on what are the best 5 Nutra traffic sources in 2024. We have created a list of essential tips and tricks that will assist you in generating profits from Nutra offers.

Nutra Vertical in Affiliate Marketing

Nutra/Health is a high-valuable niche in affiliate marketing with products and services related to nutrition, health, and wellness. This “evergreen” vertical typically involves products that are consumed or applied by individuals to enhance their overall well-being or address specific health-related issues.

The popularity of Nutra/Health vertical is explained by the constant demand for health and wellness products. People are becoming more conscious about their physical and mental well-being, and are actively seeking products that can help them achieve health goals: to be slimmer, healthier, pretty, etc.

Types of Nutra Offers

One of the advantages of this niche is a wide range of offers of different types. As a rule, affiliate networks and programs provide marketers with following categories of Nutra products:

  • Weight loss: These products assist users in losing weight. They may include dietary supplements, meal replacement shakes, appetite suppressants, or fat burners;
  • Skincare: These offers in the Nutra vertical cater to individuals looking for products to improve their skin health. These may include anti-aging creams, acne treatments, moisturizers, or natural skincare solutions;
  • Sexual Health: Sexual health products enhance sexual performance or address sexual health issues. They may include male enhancement supplements, libido boosters, or products for sexual wellness;
  • Muscle Building: Muscle building offers target individuals interested in gaining muscle mass and improving their physique. They often involve protein powders, pre-workout supplements, muscle recovery products, or fitness equipment;
  • Health and Wellness: This category includes a wide range of products that promote overall health and well-being. It may include multivitamins, immunity boosters, detox products, herbal remedies, and other supplements.

And this is not the full list of offers’ types. Furthermore, regardless of the time of year and global situations, Nutra products remain in demand. The 2020 pandemic catalyzed an increase in popularity for these products, and still, in 2024, people are trying to keep a close eye on their health and appearance.

Best 5 Nutra Traffic Sources

If you decide to run Nutra offers, you need to be aware of the top 5 Nutra traffic sources that convert well in 2024.

Native ads

Native advertising has become a highly effective Nutra traffic source. It provides a seamless integration with the surrounding content, delivering a non-intrusive and engaging experience for users. To achieve success with Nutra native ads, affiliates need to create compelling storytelling pages that deeply resonate with a target audience. Adding reviews, using the credibility of product certifications, and highlighting the unique characteristics of the product effectively build trust and drive conversions.

Pop ads 

Popups and popunders are widely used advertising formats in the Nutra/Health vertical, providing high visibility to users. These formats, however, can sometimes be perceived as intrusive which brings reduced engagement. Despite this drawback, popups and popunders remain popular Nutra traffic sources due to their low cost and easy implementation.

One of the advantages of these formats is that users are directed straight to the landing page. To differentiate between the popups and popunders, it is important to consider the placement of the ads. The second ones appear beneath the browser window, while popups are displayed in a reversed manner.

Push and in-page push

No less effective ad format in the Nutra is push ads. This format stands out due to its subscription-based technology, where users willingly opt in to receive push notifications. These ads have a distinct advantage as they resemble personal messages, resulting in high engagement from users. Additionally, push ads are displayed on any device, even without an internet connection, ensuring 100% visibility.

In-page push ads serve as a suitable alternative to push notifications, addressing the limitations of not reaching the iOS audience. These ads appear within a webpage and do not require users to subscribe in order to view them.

Facebook

Facebook is still the dominant player in Nutra advertising. Despite facing stricter compliance requirements and occasional instability, this platform continues to yield positive outcomes for affiliates who have the necessary expertise in the sphere. Succeeding on Facebook demands a profound comprehension of advertising policies, the creation of compliant content, and the use of advanced targeting options to reach the intended audience.

Establishing strong relationships with account managers can significantly impact affiliates engaged in advertising on Facebook. These specialists can provide valuable insights into current trends, assist in troubleshooting issues, and offer guidance for optimizing campaigns to achieve optimal performance.

Email marketing

Email marketing has significant potential as a Nutra traffic source. With the adoption of newer technologies, email marketing is projected to become an essential tool for affiliates. Creating a robust email list, segmenting audiences according to their interests and behaviors, and providing personalized and valuable content can assist affiliates in establishing long-term relationships with subscribers and generating consistent sales.

Also, we have an article dedicated Weight Loss advertising where you can find tips on how to choose and promote such offers.

Top GEOs for Nutra Vertical

Nutra vertical seems to be popular in all GEOs. However, it’s a myth because not all people, for example, in Tier-3 countries can still afford to buy necessary supplements. What is more, they may not need such products as weight loss, male enhancement supplements, libido boosters, and so on.

So, let’s discover the most attractive GEOs for Nutra/Health in 2024.

Japan, USA, EU Countries

Tier-1 and Tier-2 countries are beneficial regions. We recommend to take into account the following countries:

  • USA: Advertise weight loss and food supplements, products for potency and prostatitis.
  • Japan: Promote collagen supplements for joint health, anti-aging cosmetics, and green tea extracts.
  • Italy: Target weight loss, heart issues, joint problems, parasites, and fungus.
  • Germany: Pay attention to renowned cosmetic manufacturers and teeth-whitening products when selecting a nutra offer.

These locations are known for their high concentration of elderly individuals with health issues as well as high payouts. Nevertheless, the disadvantages also exist. For example, the Nutra market is oversaturated. The level of healthcare in developed countries is rather high, potentially reducing the need for certain nutra products among users.

More countries from Tier-1 and Tier-2 you can find in the article “3 Best GEOs for Nutra Offer”.

Asian Market

The Asian region provides a combination of large populations and cost-effective traffic, making it appealing for running Nutra traffic. However, in many Asian countries referred to the Tier-3 category, healthcare is not as advanced as in the Tier-2. That is why this GEO is beneficial for Nutra advertising.

As an example, you can consider the following countries:

  • In Bangladesh, users prefer herbal supplements, male enhancement products, and anti-aging cosmetics;
  • In India, we recommend to choose herbal and ayurvedic products, vitamins, hair care supplements, and remedies for male potency;
  • For Thailand, the focus should be on dietary and food supplements, men’s health products, and remedies for parasites.

There are several advantages of the Asian market: abundant and cost-effective traffic; users are more receptive to supplements as they seek alternative health solutions. What concerns disadvantages, we can highlight lower payouts and higher levels of ad fraud as well as invalid traffic.

How to Develop Creatives for Promoting Nutra

Once you’ve decided on a Nutra traffic source and GEO, it’s time to think about creatives. First of all, it is crucial to take into account the particular format being used. When promoting through push notifications, you need to think carefully about the text of the advertisement to catch the users’ attention. When using other formats, you should be careful, as you may be banned for too explicit visuals.

To make this process easier, a personal manager in the affiliate network will advise you and suggest suitable creatives that match the chosen offer and its format.

Here are several pieces of advice that you may use when developing your Nutra creatives.

Choose Realistic Photos

Affiliates often use pictures from stocks for Nutra/Health offers. But this is not the best approach in marketing as such images edited via Photoshop are unlikely to inspire trust in potential customers. Instead, pictures of real doctors and pharmacists create trust. And don’t forget to add the name of the specialist to increase credibility.

Create Unique Landing Page

Users got used to similarly structured banners and messages, causing them to ignore them. As a consequence, the number of link clicks, informed actions and ultimately the publisher’s profits decrease.

An original approach is part of a successful campaign. This can be achieved by creating your own unique landing page. Although it requires careful thought, such creatives often result in favorable conversion rates.

To overcome the problem of avoiding ad creatives, you need to unleash your creativity. Using a unique landing page and creative content will greatly help in achieving this goal. If you are offered already prepared promotional materials, take the initiative and propose options for improvement.

Use Inspiring Stories

Inspiring stories is an equally captivating method. A persuasive advertising creative can effectively include before-and-after images.

In addition, a pre-landing page for a specific offer can include a success story highlighting a remarkable recovery or weight loss journey. By reading about someone who has overcome a similar health concern with the help of the product, users receive a form of guidance, encouraging them to acquire the remedy and address their own health issue in a similar manner.

Implement Traditional Healing

Despite the fact that doctors are trusted, folk methods are still relevant. And some people, especially in Tier-3 countries, trust folk remedies more than traditional treatments. So if the advertised product contains natural extracts or something similar, you can emphasize this in the creative.

Top Nutra Affiliate Networks in 2024

So where do you find good Nutra Offers? The easiest way is to sign up with an affiliate network that specializes in this vertical. The most popular platforms, in our opinion, are:

  1. Dr.cash
  2. CPA.house
  3. TerraLeads
  4. MyLead
  5. Everad

Let’s look through these CPA networks in detail.

1. Dr.cash

Dr.cash is an affiliate network that allows promoting Nutra offers using the CPA pricing model.  The cost of acquiring a lead through this platform ranges from $11 to $15, depending on the specific offer chosen. All products available through Dr.cash have undergone certification, and relevant documentation, including manufacturer data and inspections, is provided. Dr.cash offers 17 exclusive offers that are not available in other affiliate networks.

On average, the approval rates for offers range from 25% to 40%, and with proper management of advertising campaigns, these rates can reach as high as 50% to 75%. The conversion rate for lending products is approximately 3%.

Highlights:

  • Total offers number: 2,500+;
  • Vertical: Nutra/Health;
  • Minimum payout: $50;
  • Commission types: CPA, CPL;
  • Payment methods: WebMoney, ePayments, Capitalist, Wire Transfer, USDT, Paxum, CC, PayPal.

2. CPA.house

CPA.House stands out as one of the leading Nutra affiliate networks. With a vast collection of more than 3,000 offers, this platform is particularly well-suited for push traffic. Its primary focus lies in various verticals, including Nutra/Health, iGaming, Dating, and Betting. Additionally, CPA.House offers an extensive range of offers from other niches like eCommerce and Sweepstakes.

The network’s main vertical is centered around Nutra, Beauty, and Health products, with a primary presence in the CIS, Europe, and Asia regions. On select top offers, the approval rate can reach an impressive 50%. CPA.House warmly welcomes beginners in the field of affiliate marketing, while also providing seasoned web users with the best rates available in the market.

Highlights:

  • Total offers number: 3,856;
  • Nutra offers number: 3,702;
  • Verticals: Nutra/Health, Adult, Gambling, Sweepstakes;
  • Minimum payout: $50;
  • Commission types: CPA;
  • Payment methods: WebMoney, QIWI, Capitalist, USDT.

3. TerraLeads

TerraLeads is a leading hub in the Nutra vertical, including weight loss, rejuvenation, body cleansing, men’s health, and Adult products. The company operates in a wide range of countries, including Europe and Asia, with a remarkable presence in 101 countries. They emphasize the benefits of targeting specific regions like Hungary to maximize profit potential. You can find a detailed overview of all the advantages offered by this CPA network in our comprehensive TerraLeads review.

Affiliates working with TerraLeads enjoy attractive payouts due to the platform’s direct partnership with advertisers. Moreover, they provide the convenience of instant payments upon request, ensuring affiliates can access their earnings efficiently. The minimum payout threshold is set at just $50, making it easier for affiliates to receive their earnings promptly.

Highlights:

  • Total offers number: 3,281;
  • Nutra offers number: 700+; 
  • Vertical: Nutra/Health, Adult;
  • Minimum payout: $50;
  • Commission types: CPA, CPS;
  • Payment methods: WebMoney, PayPal, Paxum, Capitalist, Payoneer, QIWI, YooMoney, USDT.

4. MyLead

MyLead is an affiliate network with over 4,600 offers available. The platform provides unique tools and tutorials that cater to both beginners and experienced marketers, enabling them to earn money.

Operating in 16 different verticals, including the Nutra/Health niche, MyLead is considered a versatile affiliate network. Among these verticals, Nutra is particularly popular, offering over 2,000 offers, including Cash on Delivery (COD) options. MyLead’s affiliate programs target more than 160 GEOs (geographical locations), highlighting their commitment to accessibility and global reach.

Highlights:

  • Total offers number: 4,600+;
  • Nutra offers number: 2,207;
  • Verticals: Nutra/Health, Adult, Dating, eCommerce, Finance, Games, Sweepstakes;
  • Minimum payout: $20;
  • Commission types: CPL, CPS, CPA, PPI;
  • Payment methods: PayPal, Skrill, bitcoin, Tether, Revolut, Capitalist, YooMoney, QiWi.

5. Everad

Everad is an affiliate network and a direct advertiser for Nutra offers. This distinction allows marketers to achieve higher profits by working directly with Nutra merchants, eliminating intermediaries. The platform offers a diverse range of high-quality offers spanning over 20 categories, including weight loss products, rejuvenation products, and dietary supplements for various ailments.

A notable feature of the platform is the bundles section available in the personal cabinet of partners. This section provides ready-made and thoroughly tested bundles, consisting of specific GEO targeting, offers, and highly converting landing and prelending pages. To ensure partners have up-to-date information, the date of the latest update is indicated alongside each bundle.

Highlights:

  • Total offers number: 400+;
  • Verticals: Nutra/Health;
  • Minimum payout: $50;
  • Commission types: CPA;
  • Payment methods: PayPal, Wire transfer, WebMoney, Capitalist.

Conclusion

The Nutra/Health vertical in 2024 provides a wealth of opportunities for affiliate marketers. To succeed in this niche, it’s crucial for affiliates to identify high-performing offers, master their chosen traffic sources, and create compelling landing pages and effective conversion funnels.

As we move forward into 2024 and beyond, the Nutra/Health vertical will continue to evolve, bringing new challenges as well as opportunities. By embracing change, prioritizing innovation, and putting customers at the center, affiliates can position themselves as leaders in this vertical and unlock the full potential of the Nutra market.

Veranika Minina
Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.
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