Calendar Traffic

Veranika Minina 27 February 2024

Calendar Traffic is a rather new ad format, but it’s already showing good results in affiliate marketing. To attract traffic, the ad should be carefully prepared. So, you need to create a title, link, and description, but without any images.

Calendar Traffic Meaning

Calendar traffic is an ad format targeting desktop macOS and mobile iOS devices. With this approach, individuals subscribe to a digital calendar, and ads are displayed within their calendar interface as a scheduled event. It’s similar to push notifications as it also sends notifications to users. Let’s find out the main points in Calendar ads developing:

  • Title: It is the key attention-grabbing element, as calendar ads don’t have images. Subscribers’ attention relies heavily on the title, making it crucial to test multiple variations and select the most captivating one that will generate high conversion rates and drive traffic effectively;
  • Link: The provided link directs users to a prelander or landing page, typically placed in the description field. To optimize conversions, it is recommended to use a concise URL or edit with the help of link cloaking;
  • Description: In this part of a Calendar ad you can provide additional information about the offer to enhance the interest of your target audience. Bonuses, discounts, or other benefits can attract viewers of the ad.

To attract Calendar traffic, you can add emojis to the title, or schedule the offer for a certain date like Black Friday, Christmas, Valentine Day, etc.

How does Calendar Traffic Work?

Calendar-based notifications offer a unique advertising opportunity. As calendar traffic is similar to push ads, users have to prove that they are ready to receive notifications from any website. Then push ads messages are displayed directly in users’ calendars when they enter into the app to manage their schedules. These notifications are designed to be attention-grabbing without being overly intrusive.

Generally, calendar ads consist of a title, link, and description. But the calendar doesn’t require images, making them quicker and simpler to set up for an ad campaign.

Advantages of Calendar Traffic

Why should you try to attract this type of traffic? This question is best answered by some characteristics:

  • Get top-notch traffic from MacOS and iOS devices;
  • Ads are displayed in the locked screens of mobile devices;
  • Work well in all verticals.

The users attracted are of exceptional quality, and this cutting-edge ad format is still fresh and innovative. Don’t delay any longer, begin the calendar traffic campaigns now.

In Which Verticals does Calendar Traffic Perform Better?

iOS calendar push ads have proven to be highly effective in capturing the attention of users, generating a high level of interest compared to other ad formats.

iOS users are known to have relatively higher disposable income, making them an attractive target audience for premium offers. Additionally, it’s common to observe a significant amount of iOS traffic, especially in Tier-1 and Tier-2 countries.

Calendar traffic works better in the following verticals:

  • Gambling;
  • Sweepstakes;
  • VPN;
  • Antivirus;
  • Crypto;
  • Betting;
  • Dating.

What is more, Calendar traffic converts well in Holidays, Sport Events, and Special Days Promotion: Easter, Christmas, Valentine’s Day, Halloween, and others. So, stay tuned with the calendar and don’t waste your chance to raise your revenue.

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