Clickunder

Veranika Minina 27 February 2024

Clickunder is a cost-effective method for driving traffic to an offer, proving to be more affordable compared to alternative forms of online advertising. But some users call it an aggressive type of advertising. Nevertheless, affiliates still use clickunder to promote offers.

Clickunder Meaning

Clickunder is one of the forms of pop ads. A full advertising page opens beneath the web page being viewed by the user. It is used to attract users’ attention and increase conversions.

How does clickunder work? The opened window is displayed only when the user clicks on the page. The user has the option to either expand this tab immediately or close it once they have finished working with the active window. There is no need to develop banners or creatives. You can use only landing and prelanding pages that are often created by advertisers or CPA networks.

What is the Difference Between Clickunder and Popunder?

Clickunder and popunder ad formats are quite similar as they both open when users explore a page. But the main difference is in their behavior: popunder opens automatically, while clickunder are visible only after users’ click.

When a popunder and clickunder ads are triggered, they open in a new tab beneath the main one. This approach allows users to continue browsing without interruption. They may even notice it immediately. This non-disruptive nature of such ad formats increases the likelihood of conversions.

Clickunder Pros and Cons

This ad format is rather spread in affiliate marketing, especially for learning affiliate marketing. It is easy enough to use. So, there are some advantages of clickunder:

  • Matches with all devices;
  • Offers cost-effective solution with high traffic volumes;
  • Simplifies the process of creative generating;
  • Provides reliable moderation.

No doubts that clickunder has some minor disadvantages:

  • Low conversions because of a “cold” audience;
  • There is a bot traffic.

The clickunder format is used to promote online games, online casino, betting, online movies, and other things for entertainment. The wider the target audience, the more effective this ad channel will be.

How to Use Clickunder Effectively?

First of all, you need to define the best verticals to promote offers through the clickunder. In affiliate marketing, the best verticals for this ad format are VPN, Crypto, Dating, Gambling, Betting, Adult.

The next step is to develop catchy creatives. The advertising page should arouse interest, attract users’ attention without a desire to close the page. To do this, you can use the following recommendations:

  • Attention-grabbing headline;
  • An automatic played video;
  • Targeting a wide audience;
  • Call to action;
  • Promotions, bonuses, sales, new products;
  • A countdown.

Also to increase the effectiveness of advertising will help clickunder with video pre roll — a short video that is loaded before viewing the main one.

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