In-page Push

Veranika Minina 05 March 2024

In-page push is a type of advertising format actively used in offers promotion. Regular push notifications are received by users after they agree to receive such push notifications. In-page push notifications are visible to all users who have visited the site where such push notifications are placed.

In-page Push Meaning

In-page push notifications are banner ads. It means that users don’t have to agree to see these notifications. They are similar to push ads, and don’t have large images, regardless of desktop or mobile devices.

Users visit a page with an ad, and they encounter a notification. To enable this functionality, a code is installed on the website to facilitate push notifications.

Due to simple technology, in-page push notifications are not vulnerable to issues caused by browser updates, except ad blocker. This provides a significant advantage for affiliate marketers, as they no longer need to worry about double subscription confirmations. The reason for this is that users are not required to subscribe at all, eliminating any potential complications in the subscription process.

Examples of In-page Push Ads

As we have already mentioned, in-page push notifications look identical to a classic push notification. However, in-page push notifications do not have large pictures on both mobile devices and computers. Here is an example:

Also, you can see the examples of in-page push notifications in Adult vertical. The messages should capture the users attention and encourage them to take action.

In-page push notifications are a possibility to avoid ad blindness. The in-page push format, being relatively new compared to pop-ups or banners, is received more favorably by users. This distinct type of ad captures the attention of potential customers, prompting them to respond to the notification. Moreover, the novelty factor can enhance user engagement, as the unique format arouses curiosity and encourages interaction.

Benefits of In-page Push

For the affiliate it is high conversions and high commissions.

Main advantages:

  • Available for iOS users;
  • Doesn’t depend on browser updates;
  • Brings in new audience;
  • In-page push is noticeable, but not intrusive;
  • Work on CPC, easy calculated costs.

Best Verticals for In-page Push

This ad format works well for many offers. However, there are verticals that best demonstrate user engagement and bring affiliates high commissions. They are Dating, Nutra, Finance, Gambling, and Betting

Remember, the success of in-page push ads depends on several factors such as the quality of the content as well as relevance to the target audience. It’s essential to align the chosen vertical with your target market and ensure that the notifications provide value to the users to maximize engagement and conversions.

Tips for Using In-page Push Notifications

If you’ve chosen this ad format, take into account our recommendations:

  1. Consider switching to in-page push when you see that regular push notification campaigns have become exhausted. Be replacing them with in-page push, you can achieve higher conversion rates;
  2. Don’t combine push and in-page push formats, as they work differently. Segmentation enables you to assess and enhance the effectiveness of your campaign in relation to user engagement, click-through rate (CTR), cost per acquisition (CPA), and other relevant metrics;
  3. Test in-page push notifications and monitor their effectiveness. Use different templates, save the most effective links and refine them;
  4. Set up postback for precise monitoring and optimization of your campaigns. Tracking is crucial for effective conversion and return on investment (ROI) analysis. A significant benefit is the ability to track the performance of your ad creatives.

In-page push is one of the effective ad formats nowadays. So, If you’re seeking fresh approaches to boost revenue without extensive investments of time or money, take the lead and launch an in-page campaign now.

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