mVAS (Mobile Content Offers)

Veranika Minina 27 February 2024

mVAS (Mobile Value Added Services) is a type of offers in affiliate marketing that are aimed to target mobile traffic. The traffic generated by mVAS offers primarily comes from mobile devices, indicating that users are using either smartphones or tablets.

mVAS Meaning

mVAS offers encompass a variety of services, including subscriptions to streaming platforms as well as device-specific themes and wallpapers. For example, the install of a bank app refers to this category, too. These offers often rely on direct or SMS billing methods.

Affiliate marketers earn commissions on promoting mVAS offers, which can be either subscription-based or one-time payment, through their traffic. The commission rates and payment models may differ based on the advertisers’ requirements.

As an affiliate, you can track conversions in two ways: non-billable offers, where a conversion is recorded when the subscription is completed, and billable offers, where a conversion is registered when the customer makes a payment.

Benefits of mVAS Offers for Affiliates

There are three key points to consider when choosing mVAS offers.

Vast Global Audience

Based on the Digital 2023 Global Overview Report, it is evident that people spend an average of over 6 hours per day using their phones. This presents a significant opportunity for mobile affiliate marketing, presenting endless opportunities for marketers to raise their revenue by promoting mVAS offers.

No Hold

Affiliates get their earnings on a daily basis, eliminating the need for lengthy approval processes seen in other types of offers. This advantage is made possible by the direct carrier billing method, where users make immediate payments, ensuring that affiliate payments are processed as swiftly as possible.

Easy Testing

mVAS offers provide one of the lowest entry barriers in the CPA industry, making it highly advantageous for both beginners and experienced professionals looking to explore new verticals. Setting up advertising campaigns for mVAS offers is straightforward and uncomplicated, allowing marketers to quickly launch their initiatives and start testing the market.

mVAS Traffic Sources

In order to raise profit from mobile offers, you need to identify the main sources of traffic. This means that you can promote the mVAS offers using the following ad formats:

  • Banners — need to be adapted for mobile devices to effectively engage with the target audience;
  • Paid search — helps reach a wider audience and drive traffic to mVAS offers;
  • Social networks — platforms like Facebook, Instagram, and others offer robust advertising options to reach mobile users. Marketers can leverage the extensive targeting capabilities of these platforms to optimize their campaigns;
  • In-app advertising — presents a valuable opportunity to reach users who spend a significant amount of time using mobile apps;
  • Pops, push notifications, native ads, and more — explore these networks to tap into specific mobile audiences.

By leveraging these diverse sources of mobile traffic, marketers can effectively promote mVAS offers and reach their target audience on mobile devices.

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