Postback

Veranika Minina 27 February 2024

Postback is known by both beginners and experienced affiliates. But many marketers ignore this feature as they don’t understand the meaning and how it can be used in affiliate marketing. That’s why we suggest you delve deeper into the essence of the term.

Postback Meaning

Postback is a feature that helps affiliates track conversions. It simplifies campaign optimization by streamlining the transfer of data between a CPA network and a tracker or ad network.

How does Postback work?

When affiliate marketers promote offers, they typically use tracking links provided by the affiliate network or advertiser. These tracking links contain unique identifiers that help follow the actions and conversions generated by users.

Once a user clicks on the tracking link and performs a desired action, such as making a purchase or filling out a form, the affiliate network records that action and may send a postback notification to the affiliate marketer’s tracking system. The postback contains specific information about the action, such as the transaction ID, commission amount, or status of the conversion.

Global Postback

Global postback is configured for all offers at once, local postback is configured for a specific offer. Local postback has priority over global postback. If you set up a local postback in a certain traffic source, it will be triggered by it and not by the global postback.

The advantage of using a global postback is that you can specify it once and it will work for all your traffic sources.

Benefits of Postback Integration

Postback integration in affiliate marketing offers several benefits that contribute to the effectiveness of campaigns. The key advantages include:

  • Real-Time Tracking: The feature provides instant updates on conversions generated through the affiliate links. This allows marketers to monitor the performance of their campaigns in real time and make timely adjustments to optimize the results;

  • Enhanced Communication: Postback integration facilitates the communication between affiliates and CPA networks. This improves collaboration and strengthen relations leading the better support;

  • Higher Earnings: With the tracking system, transparent reporting, postback enhances affiliates’ earnings. Marketers analyze the statistics and negotiate better commission rates based on accurate data, optimizing their strategies for maximum conversions.

These benefits empower affiliates to make informed decisions, optimize their campaigns effectively, and achieve greater success in the affiliate marketing endeavors.

How to Set up a Postback?

Most CPA affiliate networks offer automatic support for postback, requiring no additional actions or activations. However, if automatic setup is not available, the affiliate network’s website usually provides instructions on how to configure postback. It is advisable to follow the instructions provided by your chosen CPA network.

Setting up a postback in CPA allows affiliates to delve deeper into conversion statistics. While configuring postback is not mandatory, it is activated when using an external tracker or traffic source tracker for analytics. The postback link is generated automatically, and you will need to reach out to the support team and follow the provided tips or instructions to complete the necessary actions.

By establishing a postback, the CPA network sends specified data from the advertiser to the analytics service where you can analyze it in more detail. For instance, setting up a postback can involve using a script that sends an SMS message to the partner if no sales have been generated within a specific timeframe, indicating potential issues with the advertising campaign settings or errors on the advertiser’s side. Additionally, you can configure a system to track the effectiveness of contextual advertising, allowing you to associate sales with specific ads or keywords.

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