Push Traffic

Veranika Minina 27 February 2024

Push traffic is a type of traffic generated with the help of push notifications. These notifications can appear on desktop computers, smartphones, or tablets, and they are delivered directly to users who have opted in to receive them.

Push Traffic Meaning

Push traffic is generated by push notifications, which are small messages or alerts that appear on users’ devices, even when they are not actively browsing a website or using an app. These notifications can contain text, images, or even video content, and they are sent directly to subscribers who have opted in to receive them.

When a user clicks on the notification, they are redirected to the affiliate marketer’s landing page or the advertiser’s website. If the user performs a desired action, such as making a purchase or signing up for a service, the affiliate marketer earns a commission. You can launch such campaigns with the help of Push networks. AllPushNetworks provides a wide range of platforms.

Advantages of Push Traffic

Thanks to their format, such notifications are catchy and easily attract users’ attention.

Here are the advantages:

  • Visibility: Push notifications are impossible to miss;
  • Real users: Push traffic consists of genuine users who have opted in to receive notifications, ensuring that the ad reaches an engaged audience;
  • High CTR: Push notifications tend to generate high CTRs due to their direct and attention-grabbing nature.

Affiliate marketers represent a significant segment of those interested in generating push traffic. The appeal of push traffic lies in its flexibility and fewer restrictions on offer selection compared to platforms like Facebook, Google Ads, etc. These platforms have restrictions in promoting Adult, Gambling and other offers. Push ads, vice versa, allow to launch such campaigns without traffic loss. As a result, affiliates often prefer this format to avoid the complexities associated with cloaking.

How to Run Push Campaigns?

In order to attract high-quality traffic with the help of push ads, implement several approaches such as:

  • Separate mobile and desktop ads. Mobile and desktop users behave differently. Push ads that arrive on a phone are more visible and viewable by users, while on a computer it is more likely to be perceived as spam. In general, the separation of push campaigns will simplify optimization — it will be easier for you to target different OS and other parameters that differ between mobile and desktop;
  • Test numerous creatives. The more creatives you test, the higher the chances of finding a converting bundle. A single creative may fail initially, but for analytics, a single metric is uninformative;
  • Emphasize on icons and headlines. Pay more attention to the icons and text than the big picture. The main visual and message users can see by unfolding the push before clicking on the link;
  • Limit impressions and clicks. Start an advertising campaign with 1-2 impressions per user/day. This is enough for the user to perform a targeted action. If you don’t limit these parameters, the user may intentionally click and not bring conversion, i.e. waste your budget;
  • Use functionality of a CPA network. CPA affiliate networks provide numerous additional tools like postback, smartlink, tracking capabilities, etc. Set up postback, use automatic optimization, create whitelists and blacklists. All these options help you optimize your campaign more easily and accurately.

Remember that the vertical you choose plays a big role in attracting push traffic. There are niches that bring profit year after year and you should pay special attention to them. They are Gambling, Betting, Nutra/Health, Dating, Sweepstakes, Finance, Antivirus, and e Commerce.

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