Smartlinks

Veranika Minina 27 February 2024

Smartlink is commonly used by affiliates to promote offers. This feature decides which offer to show to a particular user taking into account diverse characteristics. 

If you are just starting your journey in affiliate marketing and want to learn more about what smartlink is, we recommend reading this article.

Smartlink Meaning

Smartlink is a feature that collects several offers and suggests the most suitable one according to a user’s parameters: age, gender, GEO, device, and other characteristics. The process of selection occurs automatically, often with the help of AI.

Smartlink saves the affiliate’s time, allowing the marketer not to do the whole promotion process himself. The system also prevents the daily traffic limit from being exceeded. Managers on the advertiser’s side or affiliate managers of a CPA network keep track of drops and the relevance of offers, if necessary changing the offer to the next most popular one.

How does Smartlink work?

Talking about the Smartlink meaning, it’s better to discover how the feature works:

  1. Smartlink gathers offers from multiple advertisers across various verticals such as eCommerce, Finance, Gaming, etc. These offers can include products, services, subscriptions, or lead generation campaigns;

  2. When a user clicks on a smartlink, the traffic is analyzed in real-time. Such information as the user’s location, device type, operating system, language preference, and other points are collected;

  3. Based on the collected user data, the system determines the most suitable offer to present. The system selects an offer that is most likely to generate a conversion or desired action from the user;

  4. Once the system has selected the most appropriate offer, the user is redirected to the corresponding landing page;

  5. Smartlink includes robust tracking and analytics. It allows affiliates to monitor the performance of their campaigns in real-time, providing insights into clicks, conversions, revenue, and other relevant metrics;

  6. Affiliates earn commissions when users convert on the offers they are directed to through smartlinks. The commission structure can vary based on the affiliate network or advertiser, and it may be based on various actions such as sales, leads, clicks, or other predefined conversions.

Benefits of Smartlinks

Optimization Efficiency

Smartlinks offer automated optimization capabilities that continuously enhance the performance of your campaigns over time. By leveraging powerful machine learning algorithms, smartlinks optimize your campaigns without requiring any manual efforts. This means you can enjoy improved results without the need for extensive manual optimization.

Work Focus

The feature emphasizes a concentrated effort, enabling campaigns with high click-through rates (CTR) to attract more traffic.

Wide GEO Targeting

Smartlink accommodates all targeting parameters, including GEOs, languages, browsers, platforms, and verticals. It offers the vast scope of possibilities, allowing affiliates to reach a wide range of audiences.

No Mistargeting

Smartlink’s innovative feature effectively resolves this problem by redirecting mistargeted users, enabling affiliates to monetize traffic that would otherwise seem irrelevant. By leveraging this feature, marketers have an opportunity to maximize the potential of their remaining traffic and extract value from it.

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