Sweepstakes vertical

Sweepstakes vertical is a niche in affiliate marketing that includes offers empowering the users to take part in the contests and have the chance to win prizes by entering their information or completing specific actions.

The Sweepstakes vertical refers to the oldest verticals. Despite this fact, the niche shows great results nowadays attracting new advertisers and affiliates.

Sweepstakes Vertical Meaning

Sweeps are lotteries that allow users to win diverse prizes by chance. The prizes can be not only money but also gadgets: Xboxes, PlayStations, iPhones, etc.

To take part in such lotteries, users have to carry out required actions. For example, provide contacts, info about themselves, or pay a nominal fee. By doing so, users gain a chance to win the desired prize.

Attracting users, affiliates help advertisers to make profit. Large companies obtain valuable information that can be used for sending out promotional offers or crafting effective marketing strategies. In some cases, advertisers can also generate additional revenue by selling the acquired data to third parties.

Affiliate marketers can further enhance their earnings from Sweepstakes by incorporating additional questions into the entry forms. For instance, when conducting giveaways, they might include a question about the user’s family and subsequently sell this data to their stores.

Types of Sweepstakes Offers

In the Sweepstakes vertical, the following types of offers can be found:

• SOI: Users complete a few forms by providing their personal information, such as email or telephone number. Once this information is submitted, the conversion process is considered complete;
  
• DOI: Requires users to go through an extra step after filling out the initial forms. This step involves confirming the email or telephone number;
  
• CC Submit: Affiliates focus on promoting subscription services. The primary objective is to persuade users to participate in a trial offer, which necessitates them sharing their credit card information. This step is crucial in generating conversions for these programs.

How to Develop Creatives for Sweepstakes?

To enhance conversion rates, it is recommended to translate all ad creatives and pre-landings to the languages of the targeted countries. This approach helps establish a stronger connection with the audience.

What is more, it is necessary to show users a selection of gifts and allow them to choose one. However, only the gifts listed in the offer are available for users to obtain. By visually indicating the limited availability of certain gifts, it generates intrigue and prompts users to select the product that will lead to conversions. The overall objective is to generate excitement and anticipation surrounding the offer.

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