Sweepstakes vertical

Veranika Minina 27 February 2024

Sweepstakes vertical is a niche in affiliate marketing that includes offers empowering the users to take part in the contests and have the chance to win prizes by entering their information or completing specific actions.

The Sweepstakes vertical refers to the oldest verticals. Despite this fact, the niche shows great results nowadays attracting new advertisers and affiliates.

Sweepstakes Vertical Meaning

Sweeps are lotteries that allow users to win diverse prizes by chance. The prizes can be not only money but also gadgets: Xboxes, PlayStations, iPhones, etc.

To take part in such lotteries, users have to carry out required actions. For example, provide contacts, info about themselves, or pay a nominal fee. By doing so, users gain a chance to win the desired prize.

Attracting users, affiliates help advertisers to make profit. Large companies obtain valuable information that can be used for sending out promotional offers or crafting effective marketing strategies. In some cases, advertisers can also generate additional revenue by selling the acquired data to third parties.

Affiliate marketers can further enhance their earnings from Sweepstakes by incorporating additional questions into the entry forms. For instance, when conducting giveaways, they might include a question about the user’s family and subsequently sell this data to their stores.

Types of Sweepstakes Offers

In the Sweepstakes vertical, the following types of offers can be found:

  • SOI: Users complete a few forms by providing their personal information, such as email or telephone number. Once this information is submitted, the conversion process is considered complete;
  • DOI: Requires users to go through an extra step after filling out the initial forms. This step involves confirming the email or telephone number;
  • CC Submit: Affiliates focus on promoting subscription services. The primary objective is to persuade users to participate in a trial offer, which necessitates them sharing their credit card information. This step is crucial in generating conversions for these programs.

How to Develop Creatives for Sweepstakes?

To enhance conversion rates, it is recommended to translate all ad creatives and pre-landings to the languages of the targeted countries. This approach helps establish a stronger connection with the audience.

What is more, it is necessary to show users a selection of gifts and allow them to choose one. However, only the gifts listed in the offer are available for users to obtain. By visually indicating the limited availability of certain gifts, it generates intrigue and prompts users to select the product that will lead to conversions. The overall objective is to generate excitement and anticipation surrounding the offer.

Related articles:

CPA Networks Review

Yellana

4.95

Yellana was founded in 2022. Despite the company’s age, it already shows great results: 500+ offe...

read more

Offer.one

4.95

In 2023, one more CPA network in affiliate marketing was created. We suggest you get acquainted w...

read more

CpaRoll

4.94

CpaRoll is a prominent affiliate network that has gained recognition for its commitment to establ...

read more

RevenueLab

4.94

iGaming is one of the thriving niches that holds a special place in affiliate marketing. In this ...

read more

CPA.house

4.94

In affiliate marketing, finding the right CPA network can make all the difference in your success...

read more

Trafee

4.94

Let’s take a look at the Trafee CPA network. In this Trafee review you’ll find the key feat...

read more

MaxBounty

4.93

MaxBounty is one of the oldest performance-based affiliate networks. The company specializes in m...

read more

Mobidea

4.93

In affiliate marketing, Mobidea is well-known as a mobile CPA and ad network. As a push notificat...

read more

Huffson Group

4.92

Huffson Group is an iGaming CPA network. This platform is a good choice for experienced affiliate...

read more

CrakRevenue

4.92

CrakRevenue stands as a sample of efficiency among adult CPA networks. Its history began in 2010,...

read more

Adsterra

4.90

Adsterra is an advertising and CPA affiliate network which was created by marketers and webmaster...

read more

BongaCash

4.89

BongaCash is an affiliate program that operates in the Adult vertical. Also, it’s a part of one o...

read more

Perform[cb]

4.88

Perform[cb] is considered as # 1 CPA Network worldwide and Affiliate Marketing agency, both focus...

read more

ClickDealer

4.87

ClickDealer is a performance marketing agency. Started from a small team of marketers, the compan...

read more

Dr.cash

4.86

If you are interested in Nutra offers, Dr.cash is one of the best choices. It is a CPA network wh...

read more

AdCombo

4.85

AdCombo is an attractive CPA network for affiliates and advertisers. The company strives to chang...

read more

TerraLeads

4.83

TerraLeads is the world’s first CPA Hub. Thus, the company brings affiliate marketing to a ...

read more

MyLead

4.81

Welcome to the MyLead review! This is a global affiliate network and one of the leaders of affili...

read more

GG.Agency

4.80

Golden Goose is a CPA network that offers to earn on mobile traffic from different countries. The...

read more