Best GEOs for Betting in 2024

In 2024, Betting vertical is one of the most attractive niche of affiliate marketing. Even despite the fact that Covid-19 affected Betting negatively, as all sport competitions were rejected, the sports Betting niche generated 242 billion US dollars by 2022. By 2028, it is expected to grow by just over 86%, bringing the total to 114.4 billion.

Discovering where to run Betting offers is a crucial endeavor for affiliates. The right choosing locations avoid difficulties such as ignoring the ads affiliates provide to users who may simply not have the opportunity to participate in such activities. As a result, you won’t get any commissions for your work.

In this article, we will tell what is Betting in affiliate marketing, which types of this vertical exist, and make a list with the Best GEOs for Betting advertising.

Betting Peculiarities in Affiliate Marketing

Betting is an activity where users place their money or valuable assets on the outcome of a specific event or contest. Betting is entertainment, but also a risk. That’s why betting is regulated, in affiliate marketing as well!

In terms of affiliate marketing, Betting promotes sports, casino games, horse racing, card games offers, as well as non-sporting events like political elections or reality TV shows. These offers are provided by advertisers — betting operators, online casinos, sportsbooks, or other gambling platforms.

Online Betting is restricted in many countries. But it is always licensed and strictly regulated at the state level. So, each region has its own specifics:

• In Europe Betting is allowed only with a license of certain countries and only on specific events. These countries are France, Germany, Italy, Malta, Spain, Portugal, Cyprus;
• In the USA Betting at both federal and state level is accepted. But in some states, for example, in Hawaii betting is prohibited;
• Asian countries do not welcome the work of bookmakers on their territory. Such countries as UAE, North Korea, Bahrain, Qatar restrict betting due to religious and ideological reasons. But in China and South Korea such activities are allowed, but not to the full extent: only sports or mahjong betting. Choosing a country, you need to be very careful;
• Latin American countries have few restrictions, and some countries like Brazil even allow it. But the payouts can be lower than in other continents;
• Australia is one of the countries that operates in Betting with pleasure. But even there the market is strictly controlled by the state.

Types of Betting

Betting vertical can be divided into several types:

• Sports: This type includes general sport events like football, basketball, tennis, horse racing, or boxing, among others. Sports betting has been a popular form of Betting for many years and is widely practiced around the world;
• eSports: It revolves around predicting the outcome of competitive video game tournaments or matches. eSports (electronic sports) refers to organized multiplayer video game competitions that involve professional players or teams competing against each other;
• Financial: It’s a form of Betting, where users rather than buying or selling stocks, currencies, commodities, they place bets on stocks;
• Casino: It refers to the act of placing bets and participating in various games offered at casinos: such as blackjack, roulette, poker, slot machines, or baccarat.

The most popular eSports games are League of Legends, Counter Strike: Global Offensive, Dota 2, StarCraft and Fortnite. These games you’ll find in the offers provided by advertisers in Betting CPA networks.

Top GEOs for Betting Ads

As far as you know, the success of offers promotion in Betting vertical partially depends on the chosen GEOs. We’ve completed lists of the best GEOs for the main types of this vertical: sports and eSports Betting.

Top GEOs for Sports Betting

The range of regions in this type of Betting is rather extensive, as offers work well for Tier-1, Tier-2 and Tier-3 countries. It means that Sport Betting is suitable for experienced affiliates, who usually choose the most competitive Tier-1 countries, and beginners, who prefer to start with Tier-2 and Tier-3. 

There is the list of the best countries in Tier-1:

• United Kingdom: This country is known for its great interest in football, horse racing and cricket;
• France: The French are fan of football, horse racing and tennis;
• Germany: Remember that this nation is found of football, Formula 1, tennis and handball;
• United States: If you choose this GEO, promote offers that include basketball, American football, baseball and hockey;
• Canada: This country is a good choice as people here admire hockey as well as basketball.

But if you are just starting your way in this vertical, choose such GEOs as:

• Brazil: Of course, Brazil is known for people who love football. Also, you can promote volleyball, Formula 1 and basketball offers;
• Thailand: The most popular sport in the country is Thai boxing. The athletes occupy leading positions in world ratings and championships in this discipline;
• Pakistan: Cricket is the most popular sport in the country. Pakistan’s cricket team is one of the strongest in the world and competes with rivals from Great Britain, Australia and India.

To maximize the effectiveness of your advertising strategy, it is crucial to understand the popularity of different sports in specific countries. By identifying the main sports that resonate with each country’s audience, you can optimize any campaign and raise users’ engagement.

Top GEOs for eSports Betting

eSports Betting future is encouraging, the niche is still growing. There are over 285 million frequent viewers of eSports worldwide, as well as about 291.6 million occasional viewers in 2024.


eSports Betting is accessible for players and users worldwide, and this is one of the benefits of the niche. But still eSports is mostly widespread among Tier-1 and Tier-2 counties. That’s why the GEO choosing depends on the offer (game) you promote.

The best 5 eSports Betting GEOs include:

• The US;
• Canada;
• France;
• China;
• Singapore.

Considering the top performing GEOs, just remember that sports and eSports niches are both profitable and thriving nowadays. So, choose a GEO for Betting you like the most.

Pros & cons

Let’s look through the main advantages and disadvantages of Betting Affiliate Marketing.

Where to Find the Best Betting Offers?

Affiliates can find a wide range of offers in CPA networks that cooperate with advertisers. There is a list of platforms that we recommend to join.

Read the article “Best 13 Gambling CPA Networks” to find more.

Veranika Minina

Veranika Minina is a fan of affiliate marketing. Veranika's articles are carefully crafted to simplify complex concepts, making them accessible to beginners while also offering fresh perspectives about CPA-networks for experienced marketers. Whether you're a beginner or a seasoned marketer, Veranika's writings are sure to inspire, educate, and motivate, guiding you towards a profitable affiliate marketing journey.