Click2SMS

Veranika Minina 27 February 2024

​​Affiliate marketing encompasses a wide range of conversion flow types. Conversion flow types in the context of affiliate marketing refer to the different paths or processes through which a user or customer goes from initial engagement with an affiliate offer to completing a desired action, such as making a purchase or providing their personal information. Each conversion flow type represents a specific user journey and has its own objectives and strategies.

One of the popular conversion flows is Clisk2SMS. Let’s discover its characteristics, how it works, and what kind of rates Click2SMS offers have.

Click2SMS Meaning

Click2SMS is a type of offer known as click-to-chat, click-to-text, or SMS billing. Users are required to send an SMS to complete a conversion. In such a way, they gain access to subscriptions for services or engage in messaging.

This approach encourages users to communicate for extended periods and send SMS messages. Such offers are considered a component of Mobile Content Offers or mobile value-added services (mVAS).

The main benefit of Click2SMS is quality leads. Click2SMS offers can lead to lower conversion rates compared, as users are required to take action by sending an SMS. But this direct engagement can result in increased quality users that are really interested in suggested offers.


Note: It is important to carefully review the offer description within an affiliate network choosing an offer. In some cases, the promotion of certain products or services may be limited to specific mobile operators. If you target the wrong audience, your clicks may not be recognized or counted towards your affiliate marketing efforts. Therefore, it is crucial to ensure that your promotional efforts align with the designated target audience and mobile operator specified in the offer description.

Verticals with Click2SMS Offers

The Click2SMS flow has shown excellent performance with Tier-3 and Tier-2 traffic, particularly in the following verticals:

  • Dating;
  • Finance;
  • Sweepstakes.

If you plan to implement a Click2SMS flow, it’s essential to have mobile ads ready to kickstart your campaign.

Click2SMS Rates

Here are the examples of Click2SMS offers rates.

CPA NetworkVerticalGEORates
Perform[cb]eCommerceUS, CA, CR, MX$65.00
MobideaDatingCH$9.01
AdvertiseAdultRO€1.76

Traffic Sources for Clisk2SMS Offers

Click2SMS is a part of mobile offers. Mobile traffic sources provide marketers with various opportunities to reach their target audience. The following sources are most commonly used:

  • Banners: Remember that they need to be optimized for mobile devices. Affiliates with their own resources can place banner ads on blogs or websites;
  • SEO: Marketers can attract traffic using search engines to grab the attention of mobile users and direct traffic to offers;
  • Social Media: Platforms such as Facebook, Instagram and others also suggest advertising opportunities to reach mobile users.

In today’s affiliate marketing landscape, mobile devices have far surpassed desktops in terms of traffic. This trend underscores the importance of mobile-focused strategies for marketers looking to effectively reach and engage target audiences.

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